Instagram’s Threads: all the updates on the new Twitter competitor

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Original Article: Instagram’s Threads: all the updates on the new Twitter competitor Convert your long form article to podcast? Visit SendToPod ---- As Twitter continues to flail about under Elon Musk, all eyes are on the newly launched Instagram Threads as a potential replacement. Meta launched Threads on iOS, Android, and the web on July 5th — a little bit ahead of schedule.Rumors about the new Meta-owned platform have been swirling for months, with a March report from Platformer revealing the company was “exploring a standalone decentralized social network for sharing text updates.” In June, Alex Heath leaked the details of a companywide meeting where the app was shown off and shared the first glimpse at Threads. In an interview about Threads with The Verge, Instagram CEO Adam Mosseri explains why the platform wants to take on Twitter. “Obviously, Twitter pioneered the space,” Mosseri says. “And there are a lot of good offerings out there for public conversations. But just given everything that was going on, we thought there was an opportunity to build something that was open and something that was good for the community that was already using Instagram.”Threads is “Instagram’s text-based conversation app” where “communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app is closely tied to Instagram, meaning you’ll get to use the same username across both apps as well as quickly follow all of the accounts you’ve been following on Instagram. PinPINNEDWhy Instagram is taking on Twitter with ThreadsImage: MetaWhile Mark Zuckerberg and Elon Musk are still preparing for a possible cage match, starting today, their two companies are officially battling. Meta has released Threads, its standalone Twitter competitor that is based on Instagram’s account system. According to the head of Instagram, Adam Mosseri, Twitter’s “volatility” and “unpredictability” under Musk provided the opening to compete. In an interview, Mosseri says that Threads is designed for “public conversations,” a direct reference to how Twitter execs have described the purpose of the service over the years.Read Article >Mark Zuckerberg on when Instagram Threads will get ads.For an example of what success looks like on an Instagram scale, Meta’s CEO Mark Zuckerberg says that the goal is to get Threads on a “clear path to 1 billion people” before figuring out monetization.This mirrors what Adam Mosseri said in an interview with Alex Heath, about the “champagne problem” of making money with Threads:If we are successful, if we make something that lots of people love and keep using, we will, I’m sure, monetize it. And I would be confident that the business model will be ads. Right now, we are not focused on monetization. We’re very, very focused on just trying to make something that people love to use. And then, if we get something to scale, that’ll be a champagne problem.Instagram’s Threads app already has over 25 million registered accounts.Meta’s boss made his last update seven hours ago when it was at 10 million, but more than twelve hours after launch, the pace of registrations (which consists of clicking a button three or four times, assuming you already have one of the 2 billion-plus Instagram accounts) for Threads hasn’t slowed down. The highest registration number I’ve seen so far (visible on the Instagram profile of a linked account) is 26,051,591.Threads hits 10 million users.A very tired Instagram head Adam Mosseri has posted a brief video to announce that a) he hasn’t slept all night and b) 10 million users have signed up to Threads in seven hours. “Lots more to do,” Mosseri says.Mastodon CEO Eugen Rochko on what Threads means for the fediverse.Why is Thread’s plan to use the same decentralized protocol (ActivityPub) as Mastodon a “clear victory for our cause,” according to the founder / CEO of Mastodon?A few of the answers given:A server you are not signed up with and logged into can...