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How to Identify Gaps in Your SEO Approach & SCAMPER Strategy for Content Strategy with Marcus Miller
Manage episode 434408500 series 3579624
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Welcome to SEO Gurus!
This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)
Marcus is a digital marketing consultant based in Birmingham UK. Marcus studied computer science and started his career as a web developer around 1999, just as Google started to dominate the search landscape, and fell down the SEO rabbit hole (where he is still playing around today). 25 years later, Marcus now runs the UK SEO and marketing agency Bowler Hat, where he helps businesses understand the modern marketing environment, develop marketing plans, and run successful marketing campaigns.
Expect to learn:
1. The distinct roles of strategy and planning in achieving SEO success.
2. Why it’s essential to create content that is better than competitors to make ranking easier.
3. Learn how the SCAMPER framework can be used to create unique and better content.
You can find Marcus Miller's LinkedIn here:
https://www.linkedin.com/in/bowlerhat/
Check us out on our Social Media:
LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
Tiktok: https://www.tiktok.com/@gha_marketing
Twitter: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
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