Ep 3.1: Taking a Closer Look at Link-Building Strategies

SEO Unfiltered

The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation.

In her own words, Genny tries to define ethical link-building strategies, but as soon as Jo Priest (Geeky Tech’s head of off-page SEO) gives his professional two cents, she realises that getting links is a lot of work, and the boundaries between what Google defines as “whitehat” and “blackhat” SEO is kind of hard to define.

Some key takeaways from this episode:

• Google doesn’t want anyone paying for links (but it’s almost impossible to avoid).
• Claiming your social profiles and getting your site on directory listings is the best place to start.
• You shouldn’t buy random links from random sites.
• Google’s algorithm is always changing to stay ahead of those who will exploit how it works.
• Sometimes a “quality” link is in the eye of the beholder.

If you’re interested in learning more about what off-page optimisation is and how it can boost your online presence, follow these suggested links:

• SEO Fundamentals: Understanding Off-Page Optimisation
• SEO Unfiltered Podcast: E03 What Is Off-Page SEO & Why It Matters to Your Marketing Strategy

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