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MoonPie’s Social Eclipse of the Heart
Archived series ("Inactive feed" status)
When? This feed was archived on January 16, 2021 11:07 (). Last successful fetch was on November 17, 2020 09:47 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 219130034 series 1000034
It’s August 21, 2017. There’s only one thing on people’s minds: The solar eclipse.
Every brand under the sun jockeyed for the cultural zeitgeist, but it was MoonPie — throwing a little shade at Hostess — that won the day. The company’s viral tweet “Lol ok” broke brand social records, and the ensuing demand sold out stores and even caused their bakery to shutdown. Who said social was only good for engagement?
Dooley Tombras gives us a look into how how he made a humble snack cake one of the most out of this world brands on social.
208 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on January 16, 2021 11:07 (). Last successful fetch was on November 17, 2020 09:47 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 219130034 series 1000034
It’s August 21, 2017. There’s only one thing on people’s minds: The solar eclipse.
Every brand under the sun jockeyed for the cultural zeitgeist, but it was MoonPie — throwing a little shade at Hostess — that won the day. The company’s viral tweet “Lol ok” broke brand social records, and the ensuing demand sold out stores and even caused their bakery to shutdown. Who said social was only good for engagement?
Dooley Tombras gives us a look into how how he made a humble snack cake one of the most out of this world brands on social.
208 episodes
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