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How to identify your perfect customer

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Manage episode 202464413 series 1401785
Content provided by Josh Pigford and Founder of Baremetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Pigford and Founder of Baremetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A couple of years ago, we were in a hard spot. I had just realized we were mere weeks away from running out of cash and had asked the whole team to take a pay cut while we figured out how to get profitable. But in addition to cutting costs, we needed to figure out how to speed up growth. One of the things we did to speed up growth was figure out who our “perfect customer” was. We’d spent the first two years making some big assumptions about who our ideal customer was and who we should target, but had no imperial data to back that up.

https://baremetrics.com/blog/perfect-customer

  continue reading

46 episodes

Artwork
iconShare
 
Manage episode 202464413 series 1401785
Content provided by Josh Pigford and Founder of Baremetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Pigford and Founder of Baremetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A couple of years ago, we were in a hard spot. I had just realized we were mere weeks away from running out of cash and had asked the whole team to take a pay cut while we figured out how to get profitable. But in addition to cutting costs, we needed to figure out how to speed up growth. One of the things we did to speed up growth was figure out who our “perfect customer” was. We’d spent the first two years making some big assumptions about who our ideal customer was and who we should target, but had no imperial data to back that up.

https://baremetrics.com/blog/perfect-customer

  continue reading

46 episodes

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