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WMTW 145: Franziska Iseli from Basic Bananas [Podcast]

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Manage episode 403229723 series 1564611
Content provided by Web Marketing That Works. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Web Marketing That Works or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Franziska Iseli from Basic Bananas

145-franziska-iseli

“Be in control of how people perceive you.” Franziska Iseli (Tweet this)

In this episode I talk to Franziska Iseli about Position and Perception, and how it helps in business.

Show-notes: Franziska Iseli from Basic Bananas

Key points

  • Franziska is the co-founder of BasicBananas and co-author of the book “Perception”.Perception
  • Marketing strategies
    • Positioning
    • Perception
  • Creating a good perception is fundamental for your business.
  • Create the image of your business and make sure it is perceived that way.
  • Never copy other people.
  • Be friendly online.

Links mentioned

Get in touch with Franziska

Did you like this podcast?

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Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).

The post WMTW 145: Franziska Iseli from Basic Bananas [Podcast] appeared first on Bluewire Media.

  continue reading

10 episodes

Artwork
iconShare
 
Manage episode 403229723 series 1564611
Content provided by Web Marketing That Works. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Web Marketing That Works or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Franziska Iseli from Basic Bananas

145-franziska-iseli

“Be in control of how people perceive you.” Franziska Iseli (Tweet this)

In this episode I talk to Franziska Iseli about Position and Perception, and how it helps in business.

Show-notes: Franziska Iseli from Basic Bananas

Key points

  • Franziska is the co-founder of BasicBananas and co-author of the book “Perception”.Perception
  • Marketing strategies
    • Positioning
    • Perception
  • Creating a good perception is fundamental for your business.
  • Create the image of your business and make sure it is perceived that way.
  • Never copy other people.
  • Be friendly online.

Links mentioned

Get in touch with Franziska

Did you like this podcast?

Podcast

If you liked this podcast, please click to tweet this show >>

Subscribe

We would love you to subscribe to Web Marketing That Works and please leave your honest reviews via:

Stitcher radio
iTunes

Bonus 33 Free TemplatesWeb Marketing That Works

Download the 33 free templates from our new book.

Or order the book online: Web Marketing That Works: Confessions from the Marketing Trenches (Wiley 2014).

The post WMTW 145: Franziska Iseli from Basic Bananas [Podcast] appeared first on Bluewire Media.

  continue reading

10 episodes

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