The Secrets to Multi-Campaign Success with LiteTravel

Art of the Kickstart

In this hour-long episode of Art of the Kickstart, we sat down with Sam Olawale, creator of trip essential brand, LiteTravel. With Qubix, Qubix 2 and SMOL under his belt, Sam reveals his tried and true methods of product research, audience development and fast funding for three successful crowdfunding campaigns. Tune in to learn about the backstory of LiteTravel and it’s products’ journey from inspiration to shipment. Topics Discussed and Key Crowdfunding Takeaways Why Sam Olawale uses Kickstarter and how it’s changed over the years How LiteTravel garnered such a loyal brand following The importance of multi-variance testing and backer surveying Why Sam doesn’t recommend using incentive marketing What surprised him the most about crowdfunding Links LiteTravel Qubix 2 on Kickstarter SMOL on Indiegogo Digital Super Systems TestMax Test Prep JJS Justice Lawyers Principles by Ray Dalio Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK20 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art Of The Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art Of The Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now, let’s get on with the show. Roy Morejon: Welcome to another edition of Art Of The Kickstart. Today, I am super excited to be talking to Sam Olawale all the way from London, UK. Sam is a Kickstarter vet. He has created multiple campaigns, been a collaborator on multiple campaigns, and his most recent campaign, SMOL, was another major six-figure success. So I’m really excited to be speaking with you today. Sam, thank you so much for joining us on the show. Sam Olawale: Thanks very much for having me, Roy. I really appreciate the opportunity. Roy Morejon: Absolutely. So really interested to know, where does your journey begin? Where did it all start to inspire and create LiteTravel, your company Sam Olawale: When it all started about three years ago, I was basically a graduate at university with economics and econometrics. And I was working in the city of London, I was a sales trader. So for those who don’t know, people tend to hear the word stock broker or trader, a sales trader is someone in between, working and communicating with high level clients and firms and things like this. So I was doing that for a while and then I left the city of London and I went into property. I was sales and marketing director for a property investment company for a few years as well. Then I moved to Dubai, and when you’re young and dumb in my, let’s say mid to late 20s, I did all of that. Sam Olawale: And I thought I knew what I wanted to be in life, what I was going to do in life. Then I went to Dubai to live the dream. Back then, the property market was all the rage. And within three and a half years, I had lost every penny. For those who don’t know, living in a box room in Dubai still costs you around $10,000 a month, it’s crazy money. So in essence, after doing that, I decided, look, I wanted to finally become an entrepreneur for myself.