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Market Like a Rock Star: What Exhibitors Can Learn from Taylor Swift

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Manage episode 421179322 series 1676047
Content provided by Marlys K. Arnold. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marlys K. Arnold or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn by studying this multi-award-winning, stadium-packing music legend. Now it really doesn’t matter whether you know a single one of her songs (I’m only familiar with a few myself). We’re going to break down the strategies she uses to create raving fans who can’t wait for her next album debut – and how you can put each of these to use in your trade show marketing. Lesson #1: Understand your buyer personas
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52 episodes

Artwork
iconShare
 
Manage episode 421179322 series 1676047
Content provided by Marlys K. Arnold. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marlys K. Arnold or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn by studying this multi-award-winning, stadium-packing music legend. Now it really doesn’t matter whether you know a single one of her songs (I’m only familiar with a few myself). We’re going to break down the strategies she uses to create raving fans who can’t wait for her next album debut – and how you can put each of these to use in your trade show marketing. Lesson #1: Understand your buyer personas
  continue reading

52 episodes

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