Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Market Like a Rock Star: What Exhibitors Can Learn from Taylor Swift
MP3•Episode home
Manage episode 421179322 series 1676047
Content provided by Marlys K. Arnold. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marlys K. Arnold or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn by studying this multi-award-winning, stadium-packing music legend. Now it really doesn’t matter whether you know a single one of her songs (I’m only familiar with a few myself). We’re going to break down the strategies she uses to create raving fans who can’t wait for her next album debut – and how you can put each of these to use in your trade show marketing. Lesson #1: Understand your buyer personas
…
continue reading
52 episodes
MP3•Episode home
Manage episode 421179322 series 1676047
Content provided by Marlys K. Arnold. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marlys K. Arnold or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn by studying this multi-award-winning, stadium-packing music legend. Now it really doesn’t matter whether you know a single one of her songs (I’m only familiar with a few myself). We’re going to break down the strategies she uses to create raving fans who can’t wait for her next album debut – and how you can put each of these to use in your trade show marketing. Lesson #1: Understand your buyer personas
…
continue reading
52 episodes
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