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Customer Acquisition w Six Sigma Marketing
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In the Acquisition (Analyze) stage you will use primarily the Competitive Value Matrix to guide you through the delivery of value delivery. An organization’s value is relative to that of its competitors. This is part of the buyers’ comparative calculus in assessing where to buy. The buyer is asking a simple question: “Is this brand worth it?” By understanding your organization’s competitive value proposition, leaders can make better decisions regarding market share growth. 5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon. Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities:
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- Monday: Customer Identification Tuesday: Customer Value Wednesday: Customer Acquisition Thursday: Customer Retention Friday: Customer Monitoring
If you would like to learn more about this program visit 5Cs of Driving Market Share.
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use the link below.
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