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Content provided by Ben Orenstein and Derrick Reimer, Ben Orenstein, and Derrick Reimer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Orenstein and Derrick Reimer, Ben Orenstein, and Derrick Reimer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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106: Creating Growth Key Metrics

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Archived series ("Inactive feed" status)

When? This feed was archived on February 26, 2024 19:55 (7M ago). Last successful fetch was on December 23, 2022 19:40 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 244156741 series 1952290
Content provided by Ben Orenstein and Derrick Reimer, Ben Orenstein, and Derrick Reimer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Orenstein and Derrick Reimer, Ben Orenstein, and Derrick Reimer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Derrick spent his birthday at the north shore of Lake Superior to disconnect and getaway. Yet, he found some time to brainstorm and problem solve for StaticKit.

Ben’s back from Martha’s Vineyard, only to experience less positive updates for Tuple. For the first time, Tuple is shockingly “in the red” financially. So, he feels guilty about going away.

Today’s Topics Include:

  • Slow Growth: Substantially fewer Tuple trial signups than previous time periods
  • Marketing and Sales Strategy: From being the new tool on the block to steady state where Ben has to earn new Tuple customers
  • Bullseye Framework: Derrick re-read his go-to startup guide to select StaticKit’s repeatable traction channels
  • Tuple’s Q4 objectives and key results (OKRs): Fill top of funnel to increase new email subscribers and trials to continue to grow
  • Ben’s future plans to gather marketing and sales information/intelligence by advertising and appearing on dev-related podcasts
  • Design Matters: Impacts people’s perception of product and builds trust

Links and resources:

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Tuple

Tuple’s Pair Programming Guide

StaticKit

Using Tailwind CSS with Next.js

Level

Slack

Zoom

Upcase by Thoughtbot

Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares

Ruby on Rails

HubSpot

Rob Walling

Drip

Adam Wathan

Full Stack Radio

Syntax.fm

Steve Schoger

Elixir

Recurly

Chargify

  continue reading

220 episodes

Artwork

106: Creating Growth Key Metrics

The Art of Product

467 subscribers

published

iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on February 26, 2024 19:55 (7M ago). Last successful fetch was on December 23, 2022 19:40 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 244156741 series 1952290
Content provided by Ben Orenstein and Derrick Reimer, Ben Orenstein, and Derrick Reimer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Orenstein and Derrick Reimer, Ben Orenstein, and Derrick Reimer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Derrick spent his birthday at the north shore of Lake Superior to disconnect and getaway. Yet, he found some time to brainstorm and problem solve for StaticKit.

Ben’s back from Martha’s Vineyard, only to experience less positive updates for Tuple. For the first time, Tuple is shockingly “in the red” financially. So, he feels guilty about going away.

Today’s Topics Include:

  • Slow Growth: Substantially fewer Tuple trial signups than previous time periods
  • Marketing and Sales Strategy: From being the new tool on the block to steady state where Ben has to earn new Tuple customers
  • Bullseye Framework: Derrick re-read his go-to startup guide to select StaticKit’s repeatable traction channels
  • Tuple’s Q4 objectives and key results (OKRs): Fill top of funnel to increase new email subscribers and trials to continue to grow
  • Ben’s future plans to gather marketing and sales information/intelligence by advertising and appearing on dev-related podcasts
  • Design Matters: Impacts people’s perception of product and builds trust

Links and resources:

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Tuple

Tuple’s Pair Programming Guide

StaticKit

Using Tailwind CSS with Next.js

Level

Slack

Zoom

Upcase by Thoughtbot

Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares

Ruby on Rails

HubSpot

Rob Walling

Drip

Adam Wathan

Full Stack Radio

Syntax.fm

Steve Schoger

Elixir

Recurly

Chargify

  continue reading

220 episodes

All episodes

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