65: Effectively Managing Launch Day

The Art of Product

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Ben launched Habits for Hackers, a workshop that cultivates habits that lead to an impressive and fulfilling dev career. He incorporates books written by others and makes that content applicable to participants. He’s going to figure out the rest of the details for the course while flying by the seat of his pants. For now, Ben’s just bathing in the dopamine of watching numbers happen!

Derrick has been doing some launching, too. He announced that the end of January will be the beginning of the Level launch and Level can now be pre-ordered (generated about $2,000 so far). Derrick admits that he’s always derailed pretty heavily on launch days. He doesn’t even think about trying to get much productive stuff done.

Today’s Topics Include:

Tuple had a good week and useful coaching call; find and reach out to experts via useful blog posts and mailing lists
Ben’s team has experienced some wins when working on reducing the latency of Tuple, but discovered reducing latency and reducing perceived latency are about the same
Ben and Derrick are recognizing areas where they will some day shift their focus
Derrick recognizes the revenue potential due to who is signing up for Level (teams vs. entire companies); shipped an improved call to action - save your place in line
How Derrick determined the price point for Level; pricing is relative and psychology
Ben is reluctant to commit to pricing for Tuple; always trying new numbers to gauge tolerance on how much people are willing to pay for it
After a launch, Derrick and Ben feel wiped out because then it’s time to do the hard stuff; create a prioritized list and set a deadline to avoid distractions
Ben picked a date for Tuple’s alpha to start - Jan. 7; rather than just take someone’s money, he wants to make sure they are the right fit and would offer worthwhile feedback

Links and resources:

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Tuple’s Pair Programming Guide

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