AGL 367: Martin Gonzalez

A Geek Leader Podcast - inspiring technical and creative leaders around the world

About Martin

Martin Gonzalez is the coauthor of The Bonfire Moment, and the creator of Google’s Effective Founders Project, a global research program that decodes the factors that enable startup founders to succeed. He also works closely with Google’s engineering and research leaders on org design, leadership and culture challenges. Martin is a frequent lecturer at Stanford, Wharton and INSEAD, and has advised leaders across the Americas, Europe, Africa and Asia. He has been recognized as a Fellow by the Aspen Institute’s First Movers Program and as a Thinkers50 Radar awardee, both for his contributions to shaping the future of management and leadership. He studied organizational psychology and behavioral science at Columbia University and the London School of Economics.

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Today We Talked About

• Martin’s background
• Time at Google
• Teaching
• Book
• 4 Traps at the root of Failed Startups
• 65% of startups fail because of people issues
• What is a Bonfire Moment
• How to run a Bonfire Workshop?
• Compare yourself to other founders
• User guide for working with me
• 3 Masks we wear
• Imposter Syndrome
• Conflict
• 2 Minute Hack
• Xerox Park Story (Bob Taylor)
• Beautiful Mess Effect

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Connect With Martin

• LinkedIn
• Website
• Book

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