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Content provided by Louis Di Bianco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louis Di Bianco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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161: Universal Stories
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Manage episode 224330503 series 2095605
Content provided by Louis Di Bianco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louis Di Bianco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
UNIVERSAL STORIES
What are universal stories? They are stories that speak to the deepest human needs. Stories that have a strong universal element create empathy and connection.
Business stories that are universal attract and win new clients and customers. This episode teaches you how to harness the element of universality in your business storytelling.
FOUR MOVIES WITH UNIVERSAL STORIES
- Rocky – explores the human need for significance
- E.T. the Extra-Terrestrial – the need to return home, to belong
- Field of Dreams – the need to dream and believe in our dreams
- Bohemian Rhapsody – the need for individual self expression
UNIVERSAL BUSINESS STORIES
Never make your marketing and sales messages about the greatness of your products and services. All your business storytelling should focus on the needs, desires, and dreams of a central character, which is always the avatar of your target market.
ANTHONY ROBBINS – 6 CORE HUMAN NEEDS
Anthony Robbins created this list of six profound human needs that motivate every choice we make.
- Certainty – the need for security, comfort, and consistency
- Uncertainty – the need for variety, challenges, adventure
- Significance – the need to feel important, needed, wanted, and worthy of love
- Love & Connection – the need to feel connected with and loved by others
- Growth – the need for constant development emotionally, intellectually, and spiritually
- Contribution – the need to give to others
This list is a powerful template to use every time you communicate with your target market. It can transform and enrich your life and business.
227 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on July 28, 2021 16:07 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 224330503 series 2095605
Content provided by Louis Di Bianco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louis Di Bianco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
UNIVERSAL STORIES
What are universal stories? They are stories that speak to the deepest human needs. Stories that have a strong universal element create empathy and connection.
Business stories that are universal attract and win new clients and customers. This episode teaches you how to harness the element of universality in your business storytelling.
FOUR MOVIES WITH UNIVERSAL STORIES
- Rocky – explores the human need for significance
- E.T. the Extra-Terrestrial – the need to return home, to belong
- Field of Dreams – the need to dream and believe in our dreams
- Bohemian Rhapsody – the need for individual self expression
UNIVERSAL BUSINESS STORIES
Never make your marketing and sales messages about the greatness of your products and services. All your business storytelling should focus on the needs, desires, and dreams of a central character, which is always the avatar of your target market.
ANTHONY ROBBINS – 6 CORE HUMAN NEEDS
Anthony Robbins created this list of six profound human needs that motivate every choice we make.
- Certainty – the need for security, comfort, and consistency
- Uncertainty – the need for variety, challenges, adventure
- Significance – the need to feel important, needed, wanted, and worthy of love
- Love & Connection – the need to feel connected with and loved by others
- Growth – the need for constant development emotionally, intellectually, and spiritually
- Contribution – the need to give to others
This list is a powerful template to use every time you communicate with your target market. It can transform and enrich your life and business.
227 episodes
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Similar to Change Your Story, Change Your Life
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
From host Kevin Miller: When I was 7 years old and got out of line, my parents would give me an “attitude adjustment” and make me listen to motivational speakers like Zig Ziglar. I didn’t appreciate it at the time but the experience gave me awareness of how powerful our minds and outlook on life are. I went on to become a pro athlete, have 9 kids, start 17 businesses and become addicted to performance and production. Till I burnt out. Multiple times. That started a quest to not just pursue p ...
…
continue reading
Hosts Isaac Butler, Ronald Young Jr., and June Thomas interview creative people about how they write, compose, paint, and more.
…
continue reading
Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
…
continue reading
Practical business lessons for the real world.
…
continue reading
Career Tools is a weekly podcast focused on specific actions you can take to grow and enhance your career, whether you are a manager or not. Career Tools won the Podcast Awards Best Business podcast in 2010 and was nominated every other year it has been eligible. Whether you are interested in jump-starting a stalled career, or sharpening your edge, Career Tools is the podcast for you. Go to http://www.manager-tools.com/testimonials to read what others are saying about the impact Career Tools ...
…
continue reading
The #1 podcast for agents. We talk with Real Estate Agents who sell more than 50 Million dollars a year in volume and find out how they do it. We uncover their stories, secrets and tips & tricks. We bring on top producers, coaches and authors and do a deep dive
…
continue reading
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
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continue reading
Listen to how ordinary people built extraordinary wealth - and how you can too. You’ll learn how millionaires live on less than they make, avoid debt, invest, are disciplined and responsible! Featuring hosts from the Ramsey Network: Dave Ramsey, Ken Coleman, Rachel Cruze, George Kamel, Jade Warshaw, and Dr. John Delony.
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continue reading
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