165: Story Endings

Change Your Story, Change Your Life

STORY ENDINGS

How do you create impactful story endings? Most of you are business storytellers; you use stories to communicate persuasive sales messages.

Those can be live presentations, webinars, sales letters, face-to-face, one-on-one sales, even phone conversations – any communication designed to move people to some kind of buying decision.

All of those qualify as stories. You can begin strongly, develop strongly, but if your story endings are weak, you will not influence people to take actions that will improve their lives, you will not move them to buy from you.

In this episode, you will learn about the important elements of all your story endings. These elements make up the secret sauce that gives all your business communication irresistible persuasion power.

These key questions will help you create knockout story endings:

• Do people must feel the conclusion of your story in their minds, hearts, and bodies? They must experience your message and feel satisfied and inspired by it. Inspired to say yes to what you’re offering.
• Have you delivered on the big promise that you have made at the beginning of your story? (hopefully, you have made one)
• Have you resolved all the problems you introduced at the beginning? Problems that you audience have and want to eliminate.
• Have you closed all the loops you created in your story? (curiosity loops that keep people engaged from beginning to end)

You will review two powerful analogies that help you clearly understand how strong story endings work. They are:

• The musical analogy – when you hear a classical symphony, you experience its beginning, middle, and end with your whole being. The final note of a symphony resonates in your gut. You feel a satisfied sense of conclusion.
• Ocean wave analogy – You experience the formation of an ocean wave, it’s build to a peak, and it’s rapid crashing resolution on the shore the same way you experience music.

Alo, you will rediscover the two things your story endings can’t live without:

• Future-casting – Your entire story is a journey for the person receiving it. As you guide your audience to the final destination, you must paint a vivid picture of what life will be like when they say yes to your offer.
• Call to action – This is where so many sales presentations (stories) wimp out. There is no room for unclear language, no room for words like i. You must confidently and firmly tell people exactly what to do to experience the promise, the big benefits of your offer. You must tell people what to do to buy your products and services.

Finally, you will be inspired when you hear the powerful ending of a great book on storytelling (title and author below).

I give you your call to action to be bold, passionate, and direct in delivering your business communication with engaging beginnings, compelling development, and irresistible story endings.

BOOK IN THIS PODCAST

The Fire in Fiction by Donald Maass