CONTENT MARKETING: Mastering Brand Storytelling and Audience Engagement with John Egan

Business Owners Radio

In this episode of Business Owners Radio, we welcome John Egan, the mastermind behind 'The Stripped Down Guide to Content Marketing.' In this enlightening discussion, John shares his extensive expertise in content marketing, honed through years of working with top-tier clients like Forbes Advisor, Experian, Bankrate, and The Balance.
In today’s digital landscape, content marketing is not just an option; it's a necessity. John breaks down complex strategies into manageable steps, offering a treasure trove of insights for small business owners and entrepreneurs. This episode is a must-listen for anyone eager to multiply their leads and establish a commanding online presence.
What You'll Learn:

• Efficient Content Marketing on a Budget: Discover how to excel in content marketing without breaking the bank.
• Social Media Savvy: Unearth the secrets to leveraging platforms like LinkedIn, Instagram, and Twitter to amplify your content.
• Blogging as a Foundation: Understand why maintaining a blog is critical to your content marketing success.
• SEO Demystified: Grasp the basics of SEO and learn the paramount rule - understanding your brand.

Join us as John Egan share the principles of effective content marketing, emphasizing quality over quantity and the power of authentic storytelling. Whether you’re a content marketing newbie or looking to enhance your existing tactics, this episode is packed with actionable advice and real-world examples.
Dive deep into the essence of content marketing and emerge with a clear vision and practical tips to elevate your business. Don't miss this opportunity to learn from one of the industry's best.
Listen, learn, and let your content marketing journey begin!
Connect with John Egan:
Are you interested in learning more about John's insights on content marketing? Visit his website at JohnEgan.net.

A Special Offer for Our Listeners:
As a token of our collaboration with John, we're excited to offer our listeners an exclusive opportunity to receive a review copy of 'The Stripped Down Guide to Content Marketing.' If you're interested, email us at [e-mail].
Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

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Chapters

1. Content Marketing Strategy for Business Owners (00:00:00)

2. Understanding Audience for Effective Content Marketing (00:09:09)