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Content provided by Jonathan Milligan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Milligan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Market Your Message Show is hosted by a professional blogger, Jonathan Milligan, who loves helping messengers (bloggers, writers, speakers, and coaches) rise above the noise so they can get paid for what they know! The podcast covers topics like web traffic, SEO, email list building, platform building, growing an audience, marketing funnels, making money blogging, creating online courses, launching membership sites, creating great content, and more!
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The Market Your Message Show is hosted by a professional blogger, Jonathan Milligan, who loves helping messengers (bloggers, writers, speakers, and coaches) rise above the noise so they can get paid for what they know! The podcast covers topics like web traffic, SEO, email list building, platform building, growing an audience, marketing funnels, making money blogging, creating online courses, launching membership sites, creating great content, and more!
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1 The 60-Day Traffic Trick No One’s Talking About (Ch 6. Build Your Audience) 9:35
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Play Later Play Later Lists Like LikedSend us a text Choose Your Own Traffic Adventure: Focused Strategies for Audience Growth Grab the Build Your Audience Book Here: https://platformgrowthbooks.com In this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods. He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience. 00:00 Introduction: The Struggle of Overwhelming Marketing Efforts 00:16 Welcome to The Market Your Message Show 00:26 Introduction to 'Build Your Audience' Book Series 01:17 Chapter Six: Choose Your Own Traffic Adventure 01:52 The Importance of Focused Traffic Generation 02:16 Common Mistakes in Traffic Generation 02:50 The Power of Concentrated Effort 03:38 The Four Main Traffic Methods 04:34 Guidelines for Choosing Your Traffic Adventure 06:47 Today's Exercise: Your One-Day Traffic Method Selection 09:16 Key Takeaways…
1 12 Ways to Skyrocket Your Email List (Ch 5. Build Your Audience) 17:42
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Play Later Play Later Lists Like LikedSend us a text Skyrocket Your Email List: The Lead Magnet Launchpad Strategy 👉 Grab Your Copy of The Build Your Audience Book Here: https://platformgrowthbooks.com In this episode of the Market Year Message Show, host Jonathan Milligan delves into Chapter Five of his book 'Build Your Audience,' revealing the secrets to skyrocketing your email list. Jonathan shares a personal story about a missed opportunity that taught him the importance of lead magnets and provides actionable strategies to effectively promote a lead magnet across 12 different platforms, from blog posts to paid traffic campaigns. Learn how to convert casual visitors into loyal subscribers by transforming every piece of content into a list-building powerhouse. This episode offers practical advice on optimizing touchpoints, diversifying your approach, and preparing for unexpected traffic surges, ensuring you capture every potential lead to grow your business. 00:00 Welcome to the Market Year Message Show 00:25 The Importance of Building an Email List 00:59 The Lead Magnet Launchpad 03:17 Common Pitfalls in List Building 05:09 The Everywhere, All at Once Strategy 06:52 Optimizing Your Email List Building 07:13 Promoting Your Lead Magnet Across Platforms 12:58 Guest Blogging and Podcasting for List Building 15:03 Paid Traffic Campaigns 15:54 Crafting an Irresistible Lead Magnet Pitch 17:09 Key Takeaways and Conclusion…
1 The Perfect 5-Point Landing Page (Ch 4. Build Your Audience) 11:40
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Play Later Play Later Lists Like LikedSend us a text Mastering the Perfect Landing Page: The Five-Point Blueprint Want a copy of the book? Go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link rule. He also explains how each element attracts and retains visitors, avoiding common pitfalls like information overload and bland messaging. Jonathan concludes with a practical exercise to help listeners create their own effective landing pages and emphasizes the importance of continuous testing and refining for optimal results. 00:00 Introduction: Boost Your Email Subscribers 00:34 Foundations: Building Your Email List 01:20 The Perfect Five-Point Landing Page 01:32 The Elevator Pitch: A Historical Insight 03:14 Common Landing Page Mistakes 05:33 The Five-Point Landing Page Blueprint 08:34 Practical Exercise: Create Your Perfect Landing Page 11:09 Key Takeaways and Conclusion…
1 Create an Attractive Lead Magnet (Ch 3. Build Your Audience) 11:48
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Play Later Play Later Lists Like LikedSend us a text Crafting Irresistible Lead Magnets: The Dirty Dozen Ideas Want a copy of the book? Go to: PlatformGrowthBooks.com In this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps for listeners to create their own lead magnets, transforming theory into actionable practice. 00:00 Welcome to the Market Year Message Show 00:31 Introduction to Lead Magnets 01:24 The Trojan Horse Analogy 03:04 Common Lead Magnet Pitfalls 04:25 Crafting Effective Lead Magnets 05:15 The Dirty Dozen: 12 Lead Magnet Ideas 09:57 Creating Your Own Lead Magnet 11:25 Key Takeaways and Final Thoughts…
1 The Capture Habit: The Secret to Everything (Ch 2. Build Your Audience) 8:40
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Play Later Play Later Lists Like LikedSend us a text Unlocking the Power of Email Marketing: The Capture Habit Want a copy of the book or workbook? Go to PlatformGrowthBooks.com In this episode of the Market Your Message Show, host Jonathan Milligan dives into Chapter Two of the book 'Build Your Audience' and discusses the pivotal concept of the 'Capture Habit.' Jonathan highlights the importance of having an email list as a crucial element for writers, coaches, speakers, and teachers to build their businesses. He shares the success story of Ryan Holiday, who grew his email list from 50 friends to 35,000 subscribers, emphasizing qualities like consistency, quality, and value. The episode breaks down why email lists are beneficial, including reasons such as ownership, high ROI, personal connection, measurable data, scalability, authority building, and amplification of other marketing efforts. Jonathan ends with a practical exercise for listeners to brainstorm ways to build their email list, reinforcing that the process is about providing consistent value and building relationships over time. 00:00 Welcome to the Market Your Message Show 00:21 Introduction to 'Build Your Audience' 01:26 The Capture Habit: The Secret to Everything 02:59 The Power of Email Lists 03:29 Reasons to Build an Email List 07:08 Today's Exercise: Brainstorm Your Capture Ideas 08:08 Key Takeaways…
1 The Audience Attraction Playbook (Ch. 1 Build Your Audience) 13:14
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Play Later Play Later Lists Like LikedSend us a text Becoming a Customer Magnet: Mastering the Audience Attraction Playbook Want to grab the book? Go to PlatformGrowthBooks.com In this episode of the Market Your Message Show, we dive into Chapter One of the 'Audience Attraction Playbook,' a key concept from the Your Message Matters series. Discover the power of pull marketing versus push marketing through engaging content and client relationships. Featuring the story of BlendTech's revolutionary 'Will it Blend?' campaign, learn how to transform your marketing strategies. Unpack the essential steps of the Audience Attraction Playbook: capture, boost, build, borrow, and buy. We also provide actionable exercises for creating your personalized audience attraction strategy, including setting up lead magnets, boosting social media engagement, building evergreen content, leveraging other platforms, and strategically using paid ads. Finally, we outline a sample 60-day plan to kickstart your blogging journey and grow your audience organically. 00:00 Welcome to the Market Your Message Show 00:40 Introduction to Audience Attraction Playbook 01:40 The Power of Pull Marketing 03:33 Why Traditional Marketing Falls Short 06:07 The Customer Magnet Strategy 07:42 Building Your Email List 08:25 Boosting Social Media Engagement 08:59 Creating Evergreen Content 09:50 Leveraging Other People's Platforms 10:21 Strategic Use of Paid Advertising 10:55 Creating Your Audience Attraction Playbook 12:09 Sample 60-Day Traffic Plan 12:55 Key Takeaways…
Send us a text Want access to the book? go to PlatformGrowthBooks.com Decide Your Next Move: Embrace Feedback and Optimize Your Offer In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 20 of his book 'Validate Your Offer.' He explores the essential steps to take after launching your validation offer, emphasizing the importance of using feedback to refine and improve. The episode highlights the concept of learning from failed attempts, much like Thomas Edison, and offers four potential paths for deciding your next move: repeating a successful offer, changing the topic while keeping the format, expanding a winning topic, or experimenting with a new concept. Tune in for actionable insights to transform your idea into a successful business strategy. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 01:12 Chapter 20: Deciding Your Next Move 02:53 Embracing Feedback and Moving Forward 04:37 Exploring Four Potential Game Plans 07:51 Bonus Move: Mapping Out a Profit Calendar 08:52 Brainstorming Your Next Move 12:20 Key Takeaways and Final Thoughts…
Send us a text Want access to the book? go to PlatformGrowthBooks.com The Power of Debriefing: Unlocking Insights for Successful Launches In this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflection and structured debriefs can enhance future launches. The episode covers creating a dedicated debrief spreadsheet, identifying successes to replicate, recognizing areas for improvement, brainstorming new ideas, and eliminating ineffective practices. Listeners are encouraged to adopt this practice to gain valuable insights and drive continuous improvement in their business launches. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 01:12 The Magic of the Debrief 02:33 Debriefing: Your Secret Weapon 03:38 Debrief or Bust: Avoiding Costly Mistakes 05:56 Five Steps to a Killer Debrief 11:41 Real-Life Debrief Exercise 14:40 Key Takeaways and Conclusion…
1 Ch 18. The Business Validation Decision Tree 15:00
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Play Later Play Later Lists Like LikedSend us a text Want access to the book? go to PlatformGrowthBooks.com Validating Your Business Idea: The Decision Tree Framework In this episode of 'The Market Message Show,' host Jonathan Milligan delves into Chapter 18 of his book 'Validate Your Offer.' The chapter focuses on the 'Business Validation Decision Tree,' a systematic approach to testing and improving business ideas before going all in. Using the story of Dropbox's early validation techniques, Jonathan emphasizes the importance of gathering feedback, experimenting, and iterating to achieve a product-market fit. Key insights include the importance of finding the right audience, pinpointing the critical problems your audience faces, and gathering actionable feedback to refine your offers. The episode also provides practical steps to put the Business Idea Decision Tree into action, making sure listeners can validate their ideas efficiently and effectively. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 01:16 The Dropbox Story: A Lesson in Validation 02:59 Understanding the Business Validation Decision Tree 03:51 The Two Traps of Idea Validation 07:03 Three Steps to Validate Your Business Idea 11:45 Implementing the Business Validation Decision Tree 14:25 Key Takeaways and Final Thoughts…
1 Ch 17. Pillar 4. Debrief (Your Key Validation Metrics) 11:28
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Play Later Play Later Lists Like LikedSend us a text Want access to the book? go to PlatformGrowthBooks.com Mastering Post-Launch Analysis: Lessons from Airbnb’s Success In this episode of 'The Market. Your Message Show', host Jonathan Milligan delves into Chapter 17 of his book 'Validate Your Offer'. He highlights the importance of debriefing and analyzing key validation metrics to optimize business offers. Using the success story of Airbnb founders Brian Chesky and Joe Gebbia, Jonathan illustrates the power of customer feedback in refining business strategies. The episode provides actionable steps for gathering feedback, thoroughly debriefing, and making data-driven decisions to ensure long-term success and customer satisfaction. Listeners are encouraged to reflect on their own past projects to understand the value of post-launch analysis and set the foundation for future success. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 00:30 Exclusive Audiobook Access 01:12 Chapter 17: Key Validation Metrics 01:18 The Airbnb Success Story 02:55 The Importance of Debriefing 03:19 The Power of Reflection 05:30 Three Pillars of Post-Launch Analysis 06:10 Steps for Effective Feedback and Debriefing 08:39 Today's Exercise: Reflecting on Past Experiences 10:59 Key Takeaways and Frameworks…
Send us a text Want access to the book? go to PlatformGrowthBooks.com Supersize Your Sales with Offer Stacking In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price points can significantly boost sales and revenue. He discusses the psychological principles behind offer stacking, how to craft the perfect combination from entry-level to high-end offerings, and the importance of recurring revenue products. Jonathan also provides actionable steps for creating an effective offer stack, integrating it into a seamless customer journey, and introduces the idea of a recurring revenue offer to ensure long-term business profitability. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 00:30 Special Offer for Podcast Listeners 01:12 Chapter 16: The Power of Offer Stacking 01:43 Understanding Offer Stacking 05:14 Crafting Your Offer Stack 09:04 Today's Exercise: Choose an Offer Stack 11:52 Key Takeaways…
Send us a text Want access to the book? go to PlatformGrowthBooks.com The Three Secrets to Selling Anything: A Masterclass in Product Launches This episode delves into 'The Three Secrets to Selling Anything,' using the case study of Popeyes' legendary chicken sandwich launch in 2019. The narrative explores how anticipation, buzz, and urgency can transform any product launch into a massive success. It shares actionable strategies for both big brands and small businesses to implement these principles through a 'two-week lazy launch' framework. Learn how to create a psychological journey for your customers, ensuring your offers are irresistible and sold out in no time. The episode also addresses common pitfalls in launches and offers a step-by-step guide for a successful product release. 00:00 Introduction: The Three Secrets to Selling Anything 00:03 The Popeyes Chicken Sandwich Case Study 01:39 Applying the Secrets to Your Own Business 03:11 Why Most Product Launches Fail 04:50 The Two-Week Lazy Launch Method 06:53 Step-by-Step Implementation of the Three Secrets 13:03 Brainstorming Your Launch Plan 17:01 Key Takeaways…
Send us a text Want access to the book? go to PlatformGrowthBooks.com Mastering the Art of Selling: Understanding & Appealing to Four Types of Buyers In this enlightening episode, we dive into the wisdom of David Ogilvy and explore his timeless lessons on understanding and appealing to four distinct buyer types. We start by revisiting Ogilvy's iconic Rolls Royce ad campaign and how it succeeded by addressing the needs of spontaneous, methodical, social proof, and deadline-driven buyers. Learn why a one-size-fits-all marketing approach often results in failure and discover the importance of segmentation in crafting compelling messages tailored to each buyer type. By the end of this episode, you'll gain practical insights on enhancing your marketing strategies to resonate with every customer segment, turning your 'meh' offers into 'must-haves'. Plus, get hands-on with an exercise designed to help you brainstorm and develop targeted messages for each buyer type, ensuring your sales efforts are both efficient and effective. 00:00 Introduction: The Four Types of Buyers 00:04 The Success of Ogilvy's Rolls Royce Campaign 01:31 Why Understanding Buyer Types Matters 01:54 Common Marketing Pitfalls 03:00 The Power of Segmentation 03:36 Deep Dive: The Four Buyer Types 05:53 Practical Exercises to Apply Buyer Knowledge 07:03 Crafting Targeted Marketing Messages 08:24 Conclusion: Key Takeaways…
1 Ch 13. Create Your Potential Audience Audit 14:32
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Play Later Play Later Lists Like LikedSend us a text Want access to the book? go to PlatformGrowthBooks.com Uncovering Your Hidden Network: The Power of a Potential Audience Audit In this episode, we explore the often-overlooked power of utilizing your existing network to kick-start your project or business venture. Drawing inspiration from J.K. Rowling's early days before she became famous with Harry Potter, we emphasize the significance of a small but supportive network. The episode introduces a methodology called the Potential Audience Audit to help you identify and leverage the hidden reach within your social media contacts, email lists, and personal connections. Through step-by-step guidance, you'll learn how to conduct an in-depth audit to discover your true audience potential, validate your offerings, and build momentum without the need for a massive following. 00:00 Introduction: The Power of a Small Network 02:15 The Audience Myth: Debunking the Need for a Huge Following 03:25 Untapped Potential: Discovering Your Hidden Audience 05:19 Conducting Your Potential Audience Audit: Step-by-Step Guide 09:18 Putting Your Audit into Action: Leveraging Your Network 12:56 Key Takeaways: Maximizing Your Audience Potential…
1 Ch 12. Pillar 3. Deploy (Your RVP Launch Plan) 12:36
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Play Later Play Later Lists Like LikedSend us a text Want access to the book? go to PlatformGrowthBooks.com Mastering the Lazy Launch: Strategic Steps to Rapid Validation In this episode, we delve into Chapter 12 and discuss the third pillar of launching your Rapid Validation Product (RVP) - deploying your launch plan. Using the success story of Ty Warner's Beanie Babies as a case study, we break down the importance of scarcity, urgency, anticipation, and social buzz in creating a successful product launch. We also explore why most launches flop and introduce the Lazy Launch Method, a smart strategy that involves validating and selling your offer in just two weeks. This method aims to maximize results with minimal effort by focusing on building anticipation and urgency. The episode concludes with practical exercises and tactics to brainstorm ideas for injecting more excitement and urgency into your RVP launch. 00:00 Introduction to RVP Launch Plan 00:06 The Beanie Babies Phenomenon 01:36 Why Most Launches Fail 02:38 The Lazy Launch Method 04:05 Executing the Lazy Launch 04:55 Understanding Buyer Psychology 05:43 Building Anticipation and Buzz 06:47 Creating Urgency and Delivering Value 08:30 Practical Exercise: Brainstorming Ideas 10:54 Key Takeaways and Conclusion…
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The Market Your Message Show
1 Ch 11. Crafting Your Super Simple Sales Page 12:10
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Play Later Play Later Lists Like LikedSend us a text Want access to the book? go to PlatformGrowthBooks.com Crafting a Super Simple Sales Page: The Ginsu Knives Model In this episode, we delve into creating a super simple sales page inspired by the success of the Ginsu knives infomercial. Learn why simplicity, clarity, and engagement are crucial to crafting a compelling sales message. Follow a five-step formula to create an effective sales page in under 60 minutes, including identifying pain points, writing a compelling headline, using the 'Who, What, Why, How' script, highlighting key benefits, and incorporating a clear call to action with a risk reversal strategy. This hands-on exercise will help you connect with your audience and boost conversions. 00:00 Introduction: The Power of Simple Sales Pages 00:03 The Ginsu Knives Example 01:34 Why Simplicity Matters in Sales Pages 02:48 Three Key Elements of a Successful Sales Page 03:32 The Five-Step Formula for Crafting a Sales Page 07:47 Step-by-Step Guide to Creating Your Sales Page 10:38 Key Takeaways and Final Thoughts…
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1 Ch 10. Planning Your Virtual Workshop (Speakers) 16:28
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Play Later Play Later Lists Like LikedSend us a text Mastering the Art of Engaging Virtual Workshops Want access to the book? go to PlatformGrowthBooks.com In this chapter, we explore the evolution and lessons from the 1950s Chicago TV College, which revolutionized remote education through engaging and interactive methods. The chapter draws parallels to modern virtual workshops, cautioning against monotonous lectures that lead to disengagement and 'Zoom fatigue'. Instead, effective workshops should include short, focused teaching segments, hands-on exercises, Q&A sessions, breakout rooms, and well-timed breaks. By following these five key steps, presenters can create dynamic and memorable virtual workshops that captivate their audiences and enhance learning outcomes. 00:00 Introduction: The Birth of Virtual Workshops 01:08 Engaging Remote Learners: Lessons from the TV College 02:28 Crafting the Perfect Virtual Workshop Agenda 02:49 Avoiding Common Pitfalls in Virtual Workshops 05:39 The Magic Formula for Engaging Workshops 06:33 Five Key Steps to Virtual Workshop Success 11:58 Creating Your Own Engaging Workshop Agenda 14:55 Conclusion: Key Takeaways for Virtual Workshops…
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The Market Your Message Show
1 Ch 9. Structuring Your 4-Week Bootcamp (Coaches) 12:52
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Play Later Play Later Lists Like LikedSend us a text Want access to the book? go to PlatformGrowthBooks.com Chapter nine, structuring your four week bootcamp coaches. Ramit Sethi has an idea for a course that teaches people how to earn an extra 1, 000 a month. Exciting stuff, right? But here's the thing it's 2009, and he doesn't want to spend countless hours creating the course only to hear crickets when he launches. Talk about a waste of time and energy. So what does Ramit do? He decides to sell the course to a small test group before he even creates the full program. Genius move. By doing this, he's able to validate that people actually want what he's offering. And not just that, he can gather valuable feedback from the test group to make the course even better. Fast forward a bit, and Ramit's Earn 1K course is a smashing success. People are raving about it, and the full launch goes off without a hitch. All because he took the time to validate his idea and get feedback from real people before diving in headfirst. And that, my friend, is the power of selling before you create.…
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The Market Your Message Show
1 Ch 8. Developing Your Mini-Course (Teachers) 14:41
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Play Later Play Later Lists Like LikedSend us a text Want access to the book? go to PlatformGrowthBooks.com Developing Your First Mini Course: From Idea to Launch In this chapter, learn how to rapidly create and launch your first mini course by focusing on solving a single specific problem. The script explores the history of song pluggers and how their method of offering quick previews can be applied to mini courses. Key instructions provided include picking a super-niche topic, structuring the course with actionable steps, and targeting a compelling before-and-after transformation. The chapter also covers common pitfalls, like the 'Sistine Chapel Trap,' and offers a 15-minute exercise to help you choose your mini course topic and outline it. This approach ensures ease of creation and maximizes value by focusing on a specific outcome. 00:00 Introduction to Mini Course Development 00:04 The Role of Song Pluggers in Music History 01:35 Applying Song Plugger Principles to Online Courses 02:46 Avoiding the Mega Course Trap 06:17 Crafting a Laser-Focused Mini Course 10:14 Today's Exercise: Finding Your Mini Course Sweet Spot 13:05 Key Takeaways for Mini Course Success…
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The Market Your Message Show
1 Ch 7. Creating Low-Content Books (How and Why) 14:03
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Play Later Play Later Lists Like LikedSend us a text Creating Impactful Low Content Books: A Strategic Approach for Aspiring Writers Want access to the book? got to PlatformGrowthBooks.com In this episode of 'The Market. Your Message Show,' host Jonathan Milligan delves into Chapter 7 of his book 'Validate Your Offer,' focusing on the strategy of creating low content books. The episode begins with a history lesson about Benjamin Franklin's Poor Richard's Almanac, highlighting how low content books can help writers build a reputation and test their ideas without significant risk. Jonathan outlines the step-by-step process to create and refine a low content book, emphasizing the importance of choosing the right niche, designing a user-friendly template, and generating valuable content. He concludes with an exercise to brainstorm low content book ideas, encouraging listeners to start small and test the market before investing heavily in a full-length book. 00:00 Introduction to the Series 00:16 The Importance of Validating Your Offer 01:17 Chapter 7: Creating Your Low Content Book 01:22 The Story of Benjamin Franklin's Poor Richard's Almanac 02:35 Why Low Content Books Matter Today 06:17 Steps to Create Your Low Content Book 11:15 Brainstorming Your Low Content Book Ideas 13:40 Key Takeaways and Conclusion…
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The Market Your Message Show
1 Ch. 6: The Disney Trick for Irresistible Offers (Offer Clarity Grid) 12:34
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Play Later Play Later Lists Like LikedSend us a text Validate Your Offer: The Offer Clarity Grid Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'Market Your Message Show' with Jonathan Milligan, we delve into the third book in his series, 'Validate Your Offer,' focusing on 'The Offer Clarity Grid' from Chapter 6. Jonathan emphasizes the importance of creating structured offers to captivate and persuade your audience effectively. Drawing parallels with Walt Disney's storytelling principles, this session highlights the need for clarity in designing an offer. Learn about the four key components: plot, problem, promise, and path. Jonathan explains how to utilize these elements to transform your audience's journey from confusion to clarity, ensuring they achieve their desired outcome. Apply these insights and create compelling offers that stand out in the overcrowded market. 00:00 Introduction to the Series 01:17 Chapter 6: Pillar 2 - Design the Offer Clarity Grid 02:18 The Power of a Clear Structure 03:24 The Offer Clarity Grid Explained 05:56 Steps to Create a Compelling Offer 09:35 Today's Exercise: Complete the Offer Clarity Grid 12:00 Key Takeaways and Conclusion…
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The Market Your Message Show
1 Ch. 5: Select Your Rapid Validation Timeline 11:32
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Play Later Play Later Lists Like LikedSend us a text Rapid Validation: Master the Art of Short Timelines Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'Market Your Message' hosted by Jonathan Milligan, listeners are guided through Chapter 5 of the book 'Validate Your Offer'. The focus is on utilizing Parkinson's Law to embrace tight deadlines for rapid offer validation. Jonathan discusses the pitfalls of extended timelines like procrastination and paralysis, and introduces three rapid validation timelines: the Weekend Warrior (14 days), the Weekly Sprinter (21 days), and the Steady Pacer (28 days). The episode explores how short deadlines can lead to better results by fostering real-world testing and decision-making. Listeners are encouraged to choose and commit to a timeline that suits their working style, ensuring accountability and progress. Key takeaways emphasize combating perfectionism and prioritizing impactful actions. 00:00 Introduction to the Series 00:11 The Importance of Validating Your Offer 01:18 Parkinson's Law and Rapid Validation 02:18 Embracing Short Timelines 06:07 Three Rapid Validation Timelines 08:46 Choosing Your RVP Timeline 11:06 Key Takeaways and Final Thoughts…
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The Market Your Message Show
1 Ch. 4: The 4 Secrets to Finding Your Killer Topic Idea 13:33
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Play Later Play Later Lists Like LikedSend us a text Unleashing Your Business Potential: Finding Your Killer Topic Idea Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'The Market. Your Message Show', Jonathan Milligan explores Chapter 4 of his book 'Validate Your Offer,' emphasizing the importance of finding a killer topic idea in business. He shares the story of Walt Disney and provides insights into identifying market needs, avoiding common pitfalls like shiny object syndrome, and using empathy to connect with audiences. The episode breaks down four proven methods to create compelling topic ideas: solving the first problem, addressing common challenges, providing quick wins, and splintering larger projects. Listeners are encouraged to brainstorm multiple ideas using these methods to ensure business success. 00:00 Welcome to the Market Show 00:05 Introduction to 'Validate Your Offer' 00:30 Exclusive Offer for Podcast Listeners 01:13 Chapter Four: Finding Your Killer Topic Idea 01:18 The Walt Disney Inspiration 02:29 Identifying Your Audience's Problems 03:32 Breaking Through Idea Blocks 06:30 The Four Methods for Killer Topic Ideas 11:19 Today's Exercise: Brainstorming Session 13:01 Key Takeaways and Final Thoughts…
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The Market Your Message Show
1 Ch. 3: The 4 Irresistible Offers That Will Skyrocket Your Success 12:01
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Play Later Play Later Lists Like LikedSend us a text Validation Offers: Test Your Idea Before Going All In Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'The Market. Your Message Show' hosted by Jonathan Milligan, listeners are introduced to the third book in the series 'Validate Your Offer.' The book provides insight into how entrepreneurs can effectively create products that people want without wasting time by using validation offers. Jonathan uses the Pony Express as a historical example of a validation offer that assessed demand for faster communication, leading to the development of the telegraph. The episode discusses four specific validation offers: low content books, mini-courses, four-week boot camps, and one-day virtual workshops. These serve as tools to test ideas and gather real-world feedback. Jonathan outlines a practical exercise for listeners to apply these concepts, aiding them in launching a successful product by identifying and catering to their audience's needs. 00:00 Introduction to the Series 01:18 The Power of Validation Offers 03:29 Why Validation Offers Matter 06:11 The Four Validation Offers 09:22 Exercise: Choose Your Validation Offer 11:35 Key Takeaways…
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The Market Your Message Show
1 Ch. 2: The 3 Game-Changing Decisions You Must Make to Succeed 12:31
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Play Later Play Later Lists Like LikedSend us a text Validate Your Offer: Keys to Business Success Want a physical copy of the book? https://platformgrowthbooks.com In this episode of 'The Market. Your Message Show', host Jonathan Milligan discusses the importance of validating your business offer before fully committing. Drawing inspiration from Sal Khan's journey with Khan Academy, Jonathan introduces three critical decisions for validating your offer: choosing the right offer type, selecting a focused topic, and setting a tight timeline. He emphasizes the potential pitfalls of creating without validation and provides a step-by-step guide to effectively test your idea using a minimum viable product. Additionally, listeners are encouraged to reflect on past failures to improve future ventures. This episode urges entrepreneurs to work smarter, not harder, by aligning with their strengths and following a targeted approach to market validation. 00:00 Welcome to the Market Show 00:11 Introduction to 'Validate Your Offer' 00:30 Special Offer for Podcast Listeners 01:13 Chapter Two: Pillar One - Decide Your Three Key Decisions 01:19 The Story of Sal Khan and Khan Academy 02:34 The Importance of Validating Your Offer 03:22 Common Pitfalls in Product Creation 04:50 The Savvy Shortcut to Success 05:46 Three Key Decisions for Validation 09:29 Reflection Exercise 12:04 Key Takeaways…
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The Market Your Message Show
1 Validate Your Offer Audiobook: Ch 1. The RVP Framework 19:09
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Play Later Play Later Lists Like LikedSend us a text Validating Your Business Idea: The Rapid Validation Product Framework Want a physical copy of the book? https://platformgrowthbooks.com In this episode, Jonathan Milligan introduces the 'Rapid Validation Product Framework' from his book series aimed at helping creators, coaches, and entrepreneurs build successful solo businesses without major investments. Jonathan discusses the critical steps to validate business ideas quickly, including creating, testing, and iterating offers based on market feedback. Drawing from historical examples like the development of the Super Marine Spitfire, he highlights the importance of a fail-fast approach. He also provides actionable strategies to implement the framework in just 28 days through four pillars: Decide, Design, Deploy, and Debrief. Additionally, Jonathan shares exercises to help you brainstorm and validate your own business ideas effectively. 00:00 Welcome to the Market: Introduction and Goals 00:08 Introducing the Book Series and Platform Growth 01:17 The Importance of Validating Your Offer 02:52 Chapter 1: The Rapid Validation Product Framework 02:59 The Spitfire Story: A Lesson in Rapid Validation 05:03 The Pitfalls of Creating Without Validating 06:23 The Power of Rapid Validation 08:05 The Four Pillars of Rapid Validation 14:44 Today's Exercise: The RVP Brainstorming Blitz 18:40 Key Takeaways and Next Steps…
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The Market Your Message Show
Send us a text Chapter 21. Your Referral Traffic Launch Plan Want access to the books in this series? Go to: PlatformGrowthBooks.com In this episode, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses the importance of community in launching a new platform. He introduces a proven referral launch plan used by top experts to ignite word of mouth and quickly build an audience. Jonathan also highlights common missteps to avoid, the steps to recruit a launch team, and key takeaways for implementing a successful referral traffic launch plan. 00:00 Introduction 00:50 Chapter 21. Day 21. Your referral traffic launch plan 03:40 Four steps to recruit your launch team 06:49 Day 21 Exercise 07:28 Day 21 Key Takeaways…
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The Market Your Message Show
1 Ch. 20: Social Media Launch Trick Nobody Knows 7:37
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Play Later Play Later Lists Like LikedSend us a text Chapter 20. Your Social Media Traffic Launch Plan Want access to the books in this series? Go to: PlatformGrowthBooks.com Join host Jonathan Milligan as he guides you through Chapter 20 of his book 'Launch Your Platform'. In this episode, Jonathan introduces a five-day social media strategy to help launch your new website successfully. Dive into each day's focus, from identifying external frustrations and internal doubts to sharing your big 'why' and offering a compelling call to action. Jonathan emphasizes the importance of storytelling and connection over self-promotion in building a loyal audience. 00:00 Introduction 00:44 Chapter 20 Overview 03:07 Five-Day Story Launch Strategy 03:36 Day 1: The External Problem Post 04:01 Day 2: The Internal Problem Post 04:22 Day 3: The Promise Post 04:46 Day 4: The Path Post 05:12 Day 5: The Pitch Post 05:54 Day 20 Exercise 07:15 Key Takeaways…
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The Market Your Message Show
Send us a text Chapter 19. Do a Potential Audience Audit Want access to the books in this series? Go to: PlatformGrowthBooks.com In this episode of Market Your Message, hosted by Jonathan Milligan, we dive into Chapter 19 of the book 'Launch Your Platform.' The discussion focuses on conducting a potential audience audit to identify and engage with untapped digital connections. Jonathan guides listeners through a three-step process to uncover and activate their extensive, yet often overlooked, networks. 00:00 Welcome and Introduction 00:44 Chapter 19 Overview 02:19 Why Assuming You Have No Audience is Flawed 03:16 How to Conduct a Potential Audience Audit 03:31 Step 1: Identify Your Pockets of Online Influence 05:28 Step 2: Identify Ways to Engage Your Existing Connections 06:06 Step 3: Tally Up Your Total Potential Audience Reach 07:07 Day 19 Exercise 08:24 Day 19 Key Takeaways…
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The Market Your Message Show
1 Ch. 18: The First Blog Post Secret No One Tells You 14:39
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Play Later Play Later Lists Like LikedSend us a text Chapter 18. Write Your First Blog Post Want access to the books in this series? Go to: PlatformGrowthBooks.com In this episode, Jonathan Milligan guides you through the process of writing your first blog post. He addresses common fears and provides a simple four-step formula to create engaging and valuable blog content. The main steps include creating a catchy headline, outlining your post, editing the draft, and promoting it. Tips on converting personal content to audience-focused material and different headline strategies are also discussed. 00:00 Introduction 00:44 Chapter Overview 03:15 Step 1: Create a Catchy Headline 03:02 Step 2: Write The Outline 09:56 Step 3: Edit Your Blog Post Draft 11:06 Step 4: Promote Your Blog Post 12:46 Day 18 Exercise 14:07 Key Takeaways…
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The Market Your Message Show
1 Ch. 17: Secret to a Killer Work with Me Page 13:38
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Play Later Play Later Lists Like LikedSend us a text Chapter 17: Create Your Work with Me Page Want access to the books in this series? Go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses how to create an effective 'Work With Me' page for your website. He takes inspiration from the Apple Store's Genius Bar and offers a detailed guide on setting up this page to clearly outline your services, pricing, and booking processes, ultimately helping you attract and convert ideal clients. 00:00 Introduction 00:46 Chapter 17: Create Your Work with Me Page 02:02 Why You Need a Work With Me Page 04:17 The Two Models: Talk First vs. Pay First 05:38 Creating an Effective Talk First Page 09:42 Creating a High Converting Pay First Page 11:31 Exercise: Draft Your Work With Me Page 13:17 Key Takeaways…
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The Market Your Message Show
Send us a text Chapter 16. Create Your About Me Page Want access to the books in this series? Go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, Jonathan Milligan guides listeners through creating an effective 'About Me' page. Inspired by Benjamin Franklin's engaging autobiography, the episode stresses the importance of connecting with visitors rather than just listing achievements. Key steps include drawing readers in with a compelling introduction, empathizing with their struggles, showcasing ways to help them, establishing credibility, and ending with a clear call to action. An exercise is provided to help apply these insights. 00:00 Introduction 00:44 Chapter 16. Day 16. Create your About Me page 03:20 Step 1. Craft an introduction that draws readers in 04:38 Step 2. Identify and empathize with visitors' struggles 05:55 Step 3. Guide visitors to solve struggles 07:18 Step 4. Establish credibility 08:40 Step 5. End with a clear call to action…
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The Market Your Message Show
1 Ch. 15: How to Set Up Your Automated Prospect Funnel 12:19
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Play Later Play Later Lists Like LikedSend us a text Chapter 15. Set Up Your Automated Prospect Funnel Want access to the books in this series? Go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' series, continues with his book 'Launch Your Platform.' He shares valuable insights on setting up an automated prospect funnel to grow your personal brand. Jonathan illustrates the strategy with the story of how Ray Kroc expanded McDonald's. He then dives into practical steps listeners can follow: creating a lead magnet, setting up an automated welcome email, and crafting follow-up sequences. Learn how to turn cold traffic into loyal followers and scale your business effectively. Introduction Day 15. Set up your automated prospect funnel Creating Your First Lead Magnet Setting Up Your Automated Welcome Email Creating Your Automated Follow-Up Sequence Day 15 Exercise Day 15 Key Takeaways…
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The Market Your Message Show
1 Ch. 14: How to Design the Perfect Landing Page 10:18
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Play Later Play Later Lists Like LikedSend us a text Designing High Converting Landing Pages: Day 14 of Launch Your Platform For more books in the series, go to: PlatformGrowthBooks.com In this episode of the Market Your Message Show, hosted by Jonathan Milligan, we delve into Chapter 14 of his book 'Launch Your Platform.' The focus is on designing the perfect landing page to effectively convert website visitors into leads and sales. Using the successful Dollar Shave Club landing page as a case study, the chapter outlines five best practices: crafting an irresistible headline, showcasing a productized lead magnet, driving action with a compelling CTA button, streamlining the page with a one-page approach, and boosting credibility with social proof. The episode includes a practical 10 to 15-minute exercise to help listeners design their own high-converting landing pages. 00:00 Introduction to Market Your Message 00:44 Chapter 14: Design the Perfect Landing Page 00:50 The Power of a Simple Landing Page 01:52 Crafting High-Converting Landing Pages 03:30 Step-by-Step Guide to Landing Page Success 07:46 Common Mistakes to Avoid 08:37 Day 14 Exercise: Design Your Perfect Landing Page 09:50 Key Takeaways…
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The Market Your Message Show
1 Ch. 13: Finding the Perfect Email Marketing Service 12:58
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Play Later Play Later Lists Like LikedSend us a text Finding the Perfect Email Marketing Service: Essential Tips & Top Providers For more books in this series, go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, delves into Chapter 13 of 'Launch Your Platform'. He discusses the critical task of selecting the right email marketing service. Jonathan shares lessons from YesMail's infamous email campaign, explains common mistakes to avoid, outlines seven essential questions when choosing an email list service, and reviews four top email marketing platforms—ConvertKit, MailerLite, System, and Kajabi. This chapter focuses on evaluating providers based on deliverability, automation, segmentation, ease of use, price, landing page options, and support, helping listeners make an informed decision to enhance their email marketing efforts. 00:00 Introduction to the Market Your Message Show 00:44 Chapter 13: Select Your Email List Service 00:49 The YesMail Case Study: Lessons in Email Marketing 02:28 Common Mistakes in Email Marketing 04:26 Seven Questions to Ask When Choosing Your Email List Service 08:07 The Four Best Email List Services for Authors, Coaches, and Speakers 11:36 Day 13 Exercise: Select Your Email List Service 12:39 Day 13 Key Takeaways…
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The Market Your Message Show
1 Ch. 12: How to Create Your First Lead Magnet 10:32
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Play Later Play Later Lists Like LikedSend us a text Create Your First Lead Magnet: A Comprehensive 4-Step Process For more books in this series, go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, host Jonathan Milligan reads Chapter 12 of his book 'Launch Your Platform.' The chapter focuses on creating lead magnets—a proven strategy for converting visitors into engaged subscribers. Jonathan recounts the history of shredded wheat's marketing success as an example and offers a detailed four-step process: identifying audience struggles, designing a resource to alleviate those pain points, building an appealing delivery mechanism, and promoting the lead magnet effectively. The episode emphasizes the importance of providing value first and avoiding common mistakes. 00:00 Introduction to the Market Your Message Show 00:44 Chapter 12: Create Your First Lead Magnet 01:26 The Power of Lead Magnets 03:10 Steps to Create a High-Converting Lead Magnet 08:46 Common Mistakes and Key Takeaways 09:35 Day 12 Exercise: Designing Your Lead Magnet…
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The Market Your Message Show
Send us a text Finding the Ideal Website Hosting Platform for Digital Entrepreneurs: Kajabi, Ghost, and Systeme For more books in this series, go to: PlatformGrowthBooks.com In this episode of the Market Your Message Show, host Jonathan Milligan, author of the Your Message Matters book series, delves into Chapter 11 of 'Launch Your Platform.' The focus is on choosing the right website hosting platform, discussing the pros and cons of WordPress, Kajabi, Ghost, and Systeme. Jonathan shares his personal experience with transitioning to Kajabi and provides a detailed comparison of these platforms to help digital entrepreneurs select the best fit for their needs and budget. Key considerations include flexibility, integration, simplicity, cost, and scalability for different types of content creators. 00:00 Introduction to the Market Your Message Show 00:44 Choosing Your Website Hosting Platform 01:49 Exploring Top Online Platforms 04:26 Deep Dive into Kajabi 05:42 Understanding Ghost 06:49 System: The Affordable Alternative 07:50 Finding the Right Fit 08:54 Day 11 Exercise and Key Takeaways…
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The Market Your Message Show
Send us a text Crafting Your Brand Story Homepage Using StoryBrand Framework For more books in this series, go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, host Jonathan Milligan, author of the 'Your Message Matters' book series, discusses Chapter 10 from his book 'Launch Your Platform.' Jonathan explains how to craft a compelling brand story homepage using Donald Miller's StoryBrand framework. Key steps include using a wireframe template from Canva to map out the homepage, making the visitor the hero, and establishing visual brand consistency. Jonathan provides a detailed, step-by-step guide to creating a strategic homepage that resonates emotionally with the audience and encourages action. 00:00 Introduction to Market Your Message 00:47 Crafting Your Brand Story: The StoryBrand Framework 03:08 Building an Effective Homepage 05:52 Step-by-Step Guide to Creating Your Homepage 09:18 Implementing Your Homepage Wireframe 11:47 Day 10 Takeaways and Next Steps…
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The Market Your Message Show
Send us a text Creating Compelling Calls to Action on Your Website For more books in this series, go to: PlatformGrowthBooks.com This episode explores the importance of crafting clear and compelling calls to action (CTAs) for your website, drawing lessons from historical marketing successes such as Nintendo’s 2007 Wii campaign and P.T. Barnum's circus strategies. The episode outlines why vague CTAs fail and emphasizes the need for action-oriented directives that address visitors' intent. It provides a step-by-step framework for creating effective CTAs that convert, including identifying visitor intent, using strong action verbs, speaking to self-interest, and being specific. It concludes with an exercise to analyze successful CTAs, draft several versions for your site, and test them for optimal conversion. 00:00 Introduction to Effective Calls to Action 00:03 Historical Examples of Successful Calls to Action 01:03 The Importance of a Clear Call to Action 01:57 Crafting a Compelling Call to Action 02:40 Common Mistakes and How to Avoid Them 04:12 Step-by-Step Framework for Creating Calls to Action 05:38 Using Action Verbs to Drive Engagement 06:53 Appealing to Visitor Self-Interest 08:03 The Power of Specificity in Calls to Action 09:16 Common Pitfalls and Optimization Tips 09:53 Day Nine Exercise: Creating Your Call to Action 10:43 Key Takeaways…
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The Market Your Message Show
1 Ch. 8: The Big Three (How to Connect with Your Audience) 14:49
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Play Later Play Later Lists Like LikedSend us a text Connecting with Your Audience: The Power of Empathy and Simplified Solutions To see more books in this series, go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 8 of his book 'Launch Your Platform,' emphasizing the significance of understanding and addressing the top frustrations of your audience. Using historical examples like FDR's empathetic fireside chats, Jonathan highlights the importance of connecting with your audience by identifying their top three struggles and offering a clear, jargon-free roadmap to solutions. He provides practical steps on how to reflect this understanding on your homepage, ensuring visitors feel heard and guided. This episode offers valuable insights for writers, coaches, and speakers looking to build a trusted personal brand. 00:00 Introduction to the Market Your Message Show 00:43 Chapter 8: The Big Three 02:02 Understanding Audience Struggles 02:26 Common Homepage Mistakes 05:25 Identifying and Addressing Pain Points 07:05 Offering Solutions to Audience Challenges 08:38 Enhancing Homepage Engagement 10:23 Using Clear and Familiar Language 11:52 Personalizing Your Homepage Copy 12:56 Day 8 Exercise: Creating the Big Three 14:18 Day 8 Key Takeaways…
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The Market Your Message Show
1 Ch 7: Crafting Aspirational Headlines to Transform Your Personal Brand 14:19
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Play Later Play Later Lists Like LikedSend us a text Crafting Aspirational Headlines to Transform Your Personal Brand To see more books in this series go to: PlatformGrowthBooks.com In today's episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 7, 'Your Aspirational Headline,' from his book series, Your Message Matters. This chapter focuses on the power of aspirational headlines and provides a detailed guide on crafting compelling headlines that resonate with your audience's deepest desires. Using the story of DeBeers and other practical examples, Jonathan outlines five key steps: defining your ideal prospect, understanding their motivations, focusing on their transformation, promising value, and keeping the headline concise. Listeners are encouraged to brainstorm 20 aspirational headlines and refine them to boost conversions effectively. 00:00 Introduction to Market Your Message 00:43 Chapter 7: Your Aspirational Headline 01:46 The Power of an Aspirational Headline 02:06 Steps to Crafting an Aspirational Headline 03:31 Define Your Ideal Prospect 05:20 Understand Their Motivations 07:23 Focus on Their Transformation 09:09 Promise Value 10:41 Be Concise 12:22 Common Mistakes to Avoid 12:59 Day Seven Exercise 13:57 Key Takeaways…
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The Market Your Message Show
1 Ch 6: How to Create Your Brand Logo: DIY, Outsourcing, and Hybrid Methods 11:51
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Play Later Play Later Lists Like LikedSend us a text How to Create Your Brand Logo: DIY, Outsourcing, and Hybrid Methods To see all books in this series go to: PlatformGrowthBooks.com In this episode of the Market Your Message show, host Jonathan Milligan discusses Chapter 6 from his book 'Launch Your Platform.' The chapter focuses on creating your brand logo and outlines three approaches: DIY logo design, outsourcing to freelance designers, and a hybrid method combining both. Milligan shares practical tools like Canva, Free Logo Design, Fiverr, and 99designs, and provides step-by-step guidance on turning your logo ideas into a professional symbol that represents your brand. He also emphasizes the importance of evaluating logos based on visual appeal, brand values, and flexibility. 00:00 Welcome to the Market Your Message Show 00:43 Introduction to Chapter Six: Create Your Brand Logo 02:27 DIY Logo Design: Quick and Cost-Effective 04:34 Outsourcing Logo Design: Professional and Polished 06:22 Hybrid Logo Design: Best of Both Worlds 08:08 Evaluating and Finalizing Your Logo 09:33 Day Six Exercise: Create and Test Your Logos 11:12 Key Takeaways from Day Six…
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The Market Your Message Show
1 Ch 5: Color Emotions (How to Select Your Brand Colors) 12:22
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Play Later Play Later Lists Like LikedSend us a text Welcome to Day Five (Chapter 5) of my new audiobook for Launch Your Platform! To grab a copy of the book, go to: PlatformGrowthBooks.com In today's episode, we explore the importance of choosing the right brand colors to establish a strong visual identity. Discover how strategic color selection can differentiate your brand, evoke emotions, and attract your ideal audience. Key Points Discussed: Subway’s Transformation: The story of Subway’s rebranding in the early 2000s. How the shift to vibrant green and yellow increased sales and attracted health-conscious consumers. The impact of bold color choices on customer perception and brand differentiation. The Power of Color: Insights from designer Rebecca Swenson on how color shapes identity and influences branding. The psychological effects of colors and their role in branding. Color Psychology in Branding: How fast food chains like McDonald’s use red and yellow to stimulate appetite and convey happiness. Why B2B tech firms often choose blue and gray to signal professionalism and stability. Finding Your Brand’s True Colors: The importance of aligning your brand’s colors with its essence and desired emotional impact. Using color psychology guides to find the perfect palette that represents your brand values. Example: BigCommerce’s color psychology chart and its insights. Strategic Color Selection: Tips for researching competitor color palettes and finding your unique color niche. Case studies of successful color strategies from various brands. Practical Steps to Select Your Brand Colors: Choosing a primary color that anchors your visual identity. Selecting two to four complementary secondary colors to create a cohesive palette. Using tools like Coolors.co to generate and refine your color palette. Creating a Style Guide: The importance of documenting your color palette in a style guide for consistency across all branding materials. Tools like Google Docs and Canva Pro for creating and storing your style guide. Testing and Iterating: The process of testing your color choices and seeking feedback from your target audience. Being open to adjustments and iterations as your brand evolves. Resources Mentioned: BigCommerce Color Psychology Chart Coolors.co - Color Palette Generator BrandColors.net FreeLogoDesign.org Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us bring you more valuable content!…
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The Market Your Message Show
Send us a text To grab a copy of Launch Your Platform, go to: PlatformGrowthBooks.com In this episode, you'll discover: The importance of choosing the right domain name for your brand and online presence, with valuable tips for selecting a domain name that is simple, memorable, brandable, and scalable. Henry Ford's decision to opt for a short and catchy name like Ford, emphasizing the power of simplicity in brand naming. The risks of rushing into a domain name decision without considering factors like memorability, uniqueness, brand alignment, and potential for growth. Common mistakes to avoid when selecting a domain name, such as long or complicated names, obscure domain extensions, and neglecting trademark violations and social media usernames availability. Key steps to follow in picking the right domain name, including selecting a short, simple, and memorable name, ensuring brandability and scalability for future growth, making it easy to pronounce and spell, avoiding trademark violations, and securing matching social media usernames for brand consistency.…
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The Market Your Message Show
1 Ch 3: Personal Brand vs Private: Which Brand Type Should You Choose? 14:20
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Play Later Play Later Lists Like LikedSend us a text Check out the Your Message Matters Book Series: https://PlatformGrowthBooks.com You can find the new Launch Your Platform Workbook here: https://amzn.to/4bglwZM In this episode of 'Your Message Matters,' hosted by Jonathan Milligan, author of the book series with the same name, listeners are taken through a detailed discussion on deciding between a personal and a private brand when launching a writing, coaching, or speaking business online. Milligan introduces his second book, 'Launch Your Platform,' designed as a step-by-step guide for building a brand, including aspects such as messaging, logos, and lead collection. He highlights the launch of a 90-page companion workbook aimed at setting up and optimizing one's platform in 21 days, available on Amazon. Chapter three of the book, which focuses on choosing the right brand type, is shared in depth, presenting advantages and disadvantages of personal and private brands through illustrative examples including PT Barnum and Brené Brown for personal brands, and Soichiro Honda for private brands. The chapter concludes with an exercise for listeners to decide their brand type by creating a T chart to compare the benefits of each brand type. Milligan encourages taking action based on one's goals and comfort level, offering the book and workbook as resources to aid in the process. 00:00 Welcome to the Market: Your Message Show 00:19 Diving Into 'Launch Your Platform' 00:43 Introducing the Companion Workbook 01:36 Chapter Three Overview: Choosing the Right Brand Type 03:20 The Power of Personal Brands: Lessons from PT Barnum 06:12 Pros and Cons of Personal vs. Private Brands 11:39 Day Three Exercise: Deciding Your Brand Type 12:56 Wrapping Up and Next Steps…
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