It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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AB 144: Old Dogs – New Tricks… Lessons From The Former CEO of Apple
Manage episode 207084444 series 2321661
Content provided by info@hayzlett.com, Jeffrey Hayzlett, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by info@hayzlett.com, Jeffrey Hayzlett, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Best known today as the former CEO of Apple Computer, Sculley’s corporate career began in 1967 when, armed with a Wharton MBA, he was hired by Pepsi-Cola Company as a trainee. Three years later, he became the company’s youngest vice president for marketing, applying his ideas about “experience based marketing” to the Pepsi Generation campaign. By 1977, Sculley was Pepsi-Cola Company’s youngest President & CEO. This episode is sponsored by Liberty Tax and Jet Smarter.
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466 episodes
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Manage episode 207084444 series 2321661
Content provided by info@hayzlett.com, Jeffrey Hayzlett, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by info@hayzlett.com, Jeffrey Hayzlett, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Best known today as the former CEO of Apple Computer, Sculley’s corporate career began in 1967 when, armed with a Wharton MBA, he was hired by Pepsi-Cola Company as a trainee. Three years later, he became the company’s youngest vice president for marketing, applying his ideas about “experience based marketing” to the Pepsi Generation campaign. By 1977, Sculley was Pepsi-Cola Company’s youngest President & CEO. This episode is sponsored by Liberty Tax and Jet Smarter.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Similar to All Business with Jeffrey Hayzlett
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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