It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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AB 371: Give the Best Damn Dress Shirt a Share of Your Closet with Ryan Kent President of Mizzen+Main
Manage episode 305558085 series 2321661
Content provided by info@hayzlett.com, Jeffrey Hayzlett, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by info@hayzlett.com, Jeffrey Hayzlett, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Menswear is an industry not known for bragging. Mizzen+Main is trying to change that. The 10-year-old company claims it makes the “Best Damn Dress Shirt” and on this episode of "All Business with Jeffrey Hayzlett," Mizzen+Main President, Ryan Kent, tells us why. The conversation covers more than clothing – they are killing it with content marketing. Hear how they've enlisted a former NFL quarterback (and current FOX analyst) for a series of TikTok videos that have gone viral. Mizzen+Main isn't just relying on quirky videos though. The company uses well-known athletes and TV personalities to spread the word, even making some unusual in-roads with traditional retail. All this promotion is part of Mizzen+Main's strategy to gain a "share of closet."
Learn more about Mizzen+Main: https://www.mizzenandmain.com/
Join the C-Suite Network: https://c-suitenetwork.com/executive-membership
Learn more about your ad choices. Visit megaphone.fm/adchoices
467 episodes
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Manage episode 305558085 series 2321661
Content provided by info@hayzlett.com, Jeffrey Hayzlett, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by info@hayzlett.com, Jeffrey Hayzlett, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Menswear is an industry not known for bragging. Mizzen+Main is trying to change that. The 10-year-old company claims it makes the “Best Damn Dress Shirt” and on this episode of "All Business with Jeffrey Hayzlett," Mizzen+Main President, Ryan Kent, tells us why. The conversation covers more than clothing – they are killing it with content marketing. Hear how they've enlisted a former NFL quarterback (and current FOX analyst) for a series of TikTok videos that have gone viral. Mizzen+Main isn't just relying on quirky videos though. The company uses well-known athletes and TV personalities to spread the word, even making some unusual in-roads with traditional retail. All this promotion is part of Mizzen+Main's strategy to gain a "share of closet."
Learn more about Mizzen+Main: https://www.mizzenandmain.com/
Join the C-Suite Network: https://c-suitenetwork.com/executive-membership
Learn more about your ad choices. Visit megaphone.fm/adchoices
467 episodes
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Similar to All Business with Jeffrey Hayzlett
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
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continue reading
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…
continue reading
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continue reading
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…
continue reading
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