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Inside Sponsorship at UBS – Anneliese Mesilati - Ep 125
Manage episode 375055700 series 2326605
Content provided by Daniel Oyston and Inside Sponsorship. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Oyston and Inside Sponsorship or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The global sponsorship portfolio at UBS is rooted in culture and sport including contemporary Art, with Art Basel as the flagship property, and Motorsports, currently Team Partner of Mercedes AMG-Petronas Formula One team, in addition to regional platforms.
Anneliese Mesilati oversees the UBS Arena naming rights agreement and the partnership with UBS Arena’s anchor tenant—the NHL’s New York Islanders.
Additional programs include the Founding Sponsorship of PlayersTV, the first ever athlete-owned media network dedicated to showcasing sports lifestyle and entertainment content, and Global Lead partnership of Art Basel - regionally Art Basel Miami Beach.
Alongside ideation, activation and management of regional sponsorship activities, Anneliese is focused on aligning initiatives with UBS’s leadership in sustainable investing and commitment to “Reimagine the power of investing and connect people for a better world.”
Prior to UBS, Anneliese has acted as a brand, marketing and communications lead for several financial services firms including Citi and RBC, among others.
You can connect with Anneliese on LinkedIn and find out more about UBS at www.ubs.com
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See omnystudio.com/listener for privacy information.
100 episodes
Share
Manage episode 375055700 series 2326605
Content provided by Daniel Oyston and Inside Sponsorship. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Oyston and Inside Sponsorship or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The global sponsorship portfolio at UBS is rooted in culture and sport including contemporary Art, with Art Basel as the flagship property, and Motorsports, currently Team Partner of Mercedes AMG-Petronas Formula One team, in addition to regional platforms.
Anneliese Mesilati oversees the UBS Arena naming rights agreement and the partnership with UBS Arena’s anchor tenant—the NHL’s New York Islanders.
Additional programs include the Founding Sponsorship of PlayersTV, the first ever athlete-owned media network dedicated to showcasing sports lifestyle and entertainment content, and Global Lead partnership of Art Basel - regionally Art Basel Miami Beach.
Alongside ideation, activation and management of regional sponsorship activities, Anneliese is focused on aligning initiatives with UBS’s leadership in sustainable investing and commitment to “Reimagine the power of investing and connect people for a better world.”
Prior to UBS, Anneliese has acted as a brand, marketing and communications lead for several financial services firms including Citi and RBC, among others.
You can connect with Anneliese on LinkedIn and find out more about UBS at www.ubs.com
Enjoy
See omnystudio.com/listener for privacy information.
100 episodes
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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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