Delectably Deformed

Launch Pad

In America, many of us still don’t have access to high-quality fresh fruits and vegetables. We waste as much food as we eat. Almost half of what our nation’s farms grow is never eaten. Much of this is due to modern-day beauty standards for food. Misfit fruits, misshapen vegetables, and delicious but odd-sized produce are squandered at every level.

It’s not healthy, it’s expensive, it’s a problem at a huge scale, and it doesn’t fit with our view of the world. It’s why we started a company to do something about it. Misfits Market is putting fresh produce that might not check all the boxes for perfection into boxes, and sending it straight to you. Sooner than you’d be able to buy it at a store. For half the price.

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