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Joseph Jaffe talks survival marketing
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Soon to be five-time author and marketing thought leader Joseph Jaffe returns to the podcast (for a fifth time!) this week to talk about his new business survival consultancy firm and upcoming new book Built to Suck: The Inevitable Demise of the Corporation and How to Save It? . We discuss:
- Joseph s career to date
- The entrepreneurial revolution and the struggle for tangible brands to stay in the Fortune 500
- How intangible service brands have dominated once established big brands, and changing corporate culture for survival and evolution
- Joseph s new consultancy the HMS Beagle
- HMS Beagle s premise and how Joseph wants to help organisations through survival and thrival planning
- The HMS Beagle s 3 pillars for survival and future growth
- Darwinism and digital disruption: why digital disruption needs to be discussed through a lens of competitive advantage and disruptive use, rather than teaching an old dog new tricks
- Sears, the collapse of bricks and mortar businesses and the rippling effect a disruptive product or service has on the whole food chain
- Nike and corporate citizenship as a way of remarketing itself for growth
- Being built to suck and why corporate size creates limitations and challenges over opportunities, through a culmination of issues that impact the ability to compete
Such a pleasure to host Joseph again. As always, Joseph is at his insightful and knowledgeable best. Well worth a listen!
Key Links
Joseph can be found on LinkedIn here and Twitter here.
Joseph s website is here. Click here for the HMS Beagle.
Joseph recommends attending the ANA s Masters of Marketing Conference
Joseph recommends listening to the EchoJunction Podcast (!) and the Beancast.
My previous podcasts with Joseph on the media landscape, retention marketing, marketing ethics, and brands and innovation.
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