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How to Sell a Website – Jock Purtle
Archived series ("Inactive feed" status)
When? This feed was archived on June 27, 2022 10:22 (). Last successful fetch was on March 08, 2020 14:52 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210870513 series 2372270
Jock Purtle is an expert on valuations of high growth internet companies, website valuations, and website brokerage. He has been featured and quoted in Forbes, CNBC, Entrepreneur, Business Insider, Inc.com, Wired, CBS News, Geekwire, TechCrunch about digital businesses. In this episode, Jock explains how to sell a website, the CMO’s role in customer acquisition costs and keeping up with metrics in order to increase the valuation for a digital exit.
Jock s Big 5
- Sales
- Cost of goods sold
- Sales per marketing channel
- Profitability per marketing channel
- Overall profit of the company
Questions During Episode:
- What do you consider the biggest challenge for CMOs today?
- What happens to a company that doesn t have data feedback loops?
- How do executive teams need to address these challenges?
- What are some simple tools companies can use to gather metrics?
- What was your clients most effective channel?
- What does your client think is the most important metric?
- What is the most important metrics to prepare for a sale?
- How do companies find themselves in trouble when spending so much money on advertising?
- Why do people want to sell their business?
- What are buyers looking for?
- Are there any commonalities or trends for when sellers are ready to sell?
- If you didn t have any responsibilities at home or work next week what would you do with your time?
- Closing thoughts?
Contact Jock
- Website – DigitalExits.com
The post How to Sell a Website – Jock Purtle appeared first on Scott King.
113 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on June 27, 2022 10:22 (). Last successful fetch was on March 08, 2020 14:52 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210870513 series 2372270
Jock Purtle is an expert on valuations of high growth internet companies, website valuations, and website brokerage. He has been featured and quoted in Forbes, CNBC, Entrepreneur, Business Insider, Inc.com, Wired, CBS News, Geekwire, TechCrunch about digital businesses. In this episode, Jock explains how to sell a website, the CMO’s role in customer acquisition costs and keeping up with metrics in order to increase the valuation for a digital exit.
Jock s Big 5
- Sales
- Cost of goods sold
- Sales per marketing channel
- Profitability per marketing channel
- Overall profit of the company
Questions During Episode:
- What do you consider the biggest challenge for CMOs today?
- What happens to a company that doesn t have data feedback loops?
- How do executive teams need to address these challenges?
- What are some simple tools companies can use to gather metrics?
- What was your clients most effective channel?
- What does your client think is the most important metric?
- What is the most important metrics to prepare for a sale?
- How do companies find themselves in trouble when spending so much money on advertising?
- Why do people want to sell their business?
- What are buyers looking for?
- Are there any commonalities or trends for when sellers are ready to sell?
- If you didn t have any responsibilities at home or work next week what would you do with your time?
- Closing thoughts?
Contact Jock
- Website – DigitalExits.com
The post How to Sell a Website – Jock Purtle appeared first on Scott King.
113 episodes
All episodes
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