It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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Podcast ROI – Tom Schwab
Archived series ("Inactive feed" status)
When?
This feed was archived on June 27, 2022 10:22 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210870525 series 2372270
Content provided by Scott King. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott King or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tom Schwab (@TMSchwab) is the Chief Evangelist at Interview Valet where he helps authors and influencers speak on established podcasts. Tom and his team found The Scott King Show and have suggested several marketing practitioners and CMOs that I ll have on in the future. Tom was gracious enough to come on this show and talk about the podcasting ecosystem and how marketers are using this tactic in their content marketing mix.
80% of podcasts die inside of the first 10 episodes [Click to Tweet]
In this episode, Tom talks about podcast ROI, why podcasts are so effective and provides some examples of how marketers are using podcasts to increase conversion rates for leads and new business. He provides statistics on how many people are listening to podcasts, the benefits of podcasts and some of the pitfalls show hosts suffer from.
Podcasts see conversion rates between 25-50% [Click to Tweet]
If you are considering starting a podcast, this is a must listen. Tom gives us several pros and cons for starting a podcast and talks about how being a guest on established shows like this one can significantly increase your exposure with minimal effort.
Be a guest on an established podcast instead of starting your own [Click to Tweet]
Questions During Episode
- What does Interview Valet do?
- How do people find you?
- Where is podcasting heading?
- What is the feedback your customers have given you?
- Is everyone going to do a podcast?
- If I am an inbound marketer and want get leads, should I start a podcast?
Links and Mentions
- Podcast Checklist – interviewvalet.com/scottking
- Neil Patel – @neilpatel
- Dan Evans – @evansdanielj
- How Did You Get Into That?
Contact Tom
LinkedIn – https://www.linkedin.com/in/thomasmschwab/
The post Podcast ROI – Tom Schwab appeared first on Scott King.
113 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on June 27, 2022 10:22 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210870525 series 2372270
Content provided by Scott King. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott King or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tom Schwab (@TMSchwab) is the Chief Evangelist at Interview Valet where he helps authors and influencers speak on established podcasts. Tom and his team found The Scott King Show and have suggested several marketing practitioners and CMOs that I ll have on in the future. Tom was gracious enough to come on this show and talk about the podcasting ecosystem and how marketers are using this tactic in their content marketing mix.
80% of podcasts die inside of the first 10 episodes [Click to Tweet]
In this episode, Tom talks about podcast ROI, why podcasts are so effective and provides some examples of how marketers are using podcasts to increase conversion rates for leads and new business. He provides statistics on how many people are listening to podcasts, the benefits of podcasts and some of the pitfalls show hosts suffer from.
Podcasts see conversion rates between 25-50% [Click to Tweet]
If you are considering starting a podcast, this is a must listen. Tom gives us several pros and cons for starting a podcast and talks about how being a guest on established shows like this one can significantly increase your exposure with minimal effort.
Be a guest on an established podcast instead of starting your own [Click to Tweet]
Questions During Episode
- What does Interview Valet do?
- How do people find you?
- Where is podcasting heading?
- What is the feedback your customers have given you?
- Is everyone going to do a podcast?
- If I am an inbound marketer and want get leads, should I start a podcast?
Links and Mentions
- Podcast Checklist – interviewvalet.com/scottking
- Neil Patel – @neilpatel
- Dan Evans – @evansdanielj
- How Did You Get Into That?
Contact Tom
LinkedIn – https://www.linkedin.com/in/thomasmschwab/
The post Podcast ROI – Tom Schwab appeared first on Scott King.
113 episodes
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Similar to The Scott King Show
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Michael Caz Podcast brings you the latest in health, business, relationship, and adventure.
…
continue reading
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
…
continue reading
this podcast is going to be all about 60's music. the goal with this podcast is to educate a younger generation on one of the greatest decades of music of all time, and to prove to people that Millennials can love 60's music as well and it's not just for Baby boomers. Each week I"m going to review one song by one artist from the 60's and split the podcast into two halfs. first half is going to be my perspective and my opinion on the song and why I think it's so good or why I don't think it's ...
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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