Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing: Writers: How to Move from Making a Living to Driving Revenue

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Writers: How to Move from Making a Living to Driving Revenue

Are you writing for a paycheck … or to create revenue for your organization?

Professional writers make a living.

Conversion writers generate revenue.

A lot of otherwise capable writers are a little fuzzy about how the words they write actually generate money that an organization can spend.

In this 17-minute episode, I talk about:

Why the advice “not to sell” in early content is misleading, and what you should be selling with early content
Some powerful advantages content-based marketing has in getting prospects to complete a purchase
How data privacy laws can actually help your business
Using engaging content to improve list segmentation and audience relevance

Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...

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The Show Notes

My post on Copyblogger about why No, content is not a “soft” skill
More about the conversion content marketer (podcast)
More on the stages of prospect awareness (text)
More on the stages of prospect awareness (podcast)
My podcast interview with Tara Gentile about why strict new data and privacy laws can be a great thing for business.

125 episodes

#Business #Marketing #Content Marketing #Rainmaker.FM #Rainmaker.FM: The Digital Marketing #Sales Network #Careers #Podcasting Education