Go offline with the Player FM app!
Branding from the inside out with Robert Bean - Part 2
Manage episode 211952875 series 2390230
Part 2 of our our chat with Robert Bean, this time discussing topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny’s ‘posh’ kebabs.
We also discuss the importance of brand when starting a new company and why (first and foremost) to have an amazing brand, you need an excellent product.
ROBERT BEAN:
Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications. His work includes BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others. Robert is the owner of brand-focussed management consultancy, Robert Bean Branding, and the author of 'Winning in Your Own Way: The Nine and a Half Golden Rules of Branding.'
Buy online at Amazon: https://www.amazon.co.uk/Winning-Your-Own-Way-Branding/dp/1852526270
FOLLOW US:
Robert / Robert Bean Branding
http://uk.linkedin.com/pub/robert-bean/4/68/69a
https://twitter.com/Robert_Bean
http://robertbeanbranding.com/about/
Mark / WE ARE Spectacular
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.facebook.com/SpectacularChat
https://www.linkedin.com/in/markmcculloch/
NEXT TIME:
Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com
57 episodes
Manage episode 211952875 series 2390230
Part 2 of our our chat with Robert Bean, this time discussing topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny’s ‘posh’ kebabs.
We also discuss the importance of brand when starting a new company and why (first and foremost) to have an amazing brand, you need an excellent product.
ROBERT BEAN:
Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications. His work includes BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others. Robert is the owner of brand-focussed management consultancy, Robert Bean Branding, and the author of 'Winning in Your Own Way: The Nine and a Half Golden Rules of Branding.'
Buy online at Amazon: https://www.amazon.co.uk/Winning-Your-Own-Way-Branding/dp/1852526270
FOLLOW US:
Robert / Robert Bean Branding
http://uk.linkedin.com/pub/robert-bean/4/68/69a
https://twitter.com/Robert_Bean
http://robertbeanbranding.com/about/
Mark / WE ARE Spectacular
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat
https://www.facebook.com/SpectacularChat
https://www.linkedin.com/in/markmcculloch/
NEXT TIME:
Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com
57 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.