Meet Alicia Cruz

Systems Saved Me

This season is all about the Ops Squad!

You'll get to hear from the top operations folks in the industry who I'm fortunate enough to have creating incredible workflows in the shop for us.

This week is Alicia Cruz, the CEO of The Copper Desk, LLC. She is a program operations consultant for entrepreneurs and professionals in higher education. Her career as an Administrative Professional in Higher Ed was sparked 20 years ago as a student worker at the University of California, Los Angeles (UCLA). She earned her degree in World Arts and Cultures, an interdisciplinary major of cultural and dance studies, and began to administer extracurricular programs for students.

Alicia has since then worked for various higher ed institutions from small community colleges to elite research institutions helping to coordinate and support operations for student service programs and departments through roles such as Administrative Assistant III, Community Liaison and Project Coordinator. This experience is the backdrop of her work through The Copper Desk, where she helps small business entrepreneurs and higher ed professionals optimize their program operations and workflows to better track their outreach efforts, on-boarding modalities and case management. Some of her favorite tools are G-Suite, Dubsado and she absolutely loves Wufoo.

In addition to her professional life, she is a mother of two wonderful children and she still has a passion for performing and teaching Cuban folkloric dance.

Instagram: https://www.instagram.com/thecopperdesk/

Website: https://www.thecopperdesk.com/

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