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#633: To Niche or Not to Niche - Simon Yau

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Manage episode 380627674 series 2409346
Content provided by Nathan Holritz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Holritz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Here on The Bokeh Podcast, we've emphasized the importance of niching down when building a photography business for the sake of growing more easily. But is that always the best way to go?

Listen in to this conversation with photographer Simon Yau for a different perspective on generalizing versus specializing!

Show Notes

Introduction of our new guest, Simon Yau (1:00)

The importance of focusing on adding value to your client, versus talking about yourself so much on your website (3:02)

Simon's recommendation for maintaining freedom and flexibility as a photography business owner (7:23)

The most important lesson Simon has learned so far as a photography business owner (12:19)

What led Simon to start his sports photography business (17:21)

Potential misconceptions of sports photography by others in the photography industry (20:13)

The three most important elements of good sports photography (22:07)

How to begin thinking about pricing for sports photography (25:50)

Why Simon added an additional brand and genre of photography to his work as a photographer (30:47)

The challenges of juggling multiple photography brands (36:23)

The benefits of running multiple photography brands in different genres (38:15)

Simon's suggestions for how to best juggle multiple photography brands (39:34)

Links

The Bokeh Podcast is produced by https://www.photographersedit.com

Simon's Websites - https://www.syausportography.co.uk/ https://www.bysimonyau.co.uk/

Simon's Instagrams - https://www.instagram.com/syau.sportography https://www.instagram.com/bysimonyau

  continue reading

649 episodes

Artwork
iconShare
 
Manage episode 380627674 series 2409346
Content provided by Nathan Holritz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Holritz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Here on The Bokeh Podcast, we've emphasized the importance of niching down when building a photography business for the sake of growing more easily. But is that always the best way to go?

Listen in to this conversation with photographer Simon Yau for a different perspective on generalizing versus specializing!

Show Notes

Introduction of our new guest, Simon Yau (1:00)

The importance of focusing on adding value to your client, versus talking about yourself so much on your website (3:02)

Simon's recommendation for maintaining freedom and flexibility as a photography business owner (7:23)

The most important lesson Simon has learned so far as a photography business owner (12:19)

What led Simon to start his sports photography business (17:21)

Potential misconceptions of sports photography by others in the photography industry (20:13)

The three most important elements of good sports photography (22:07)

How to begin thinking about pricing for sports photography (25:50)

Why Simon added an additional brand and genre of photography to his work as a photographer (30:47)

The challenges of juggling multiple photography brands (36:23)

The benefits of running multiple photography brands in different genres (38:15)

Simon's suggestions for how to best juggle multiple photography brands (39:34)

Links

The Bokeh Podcast is produced by https://www.photographersedit.com

Simon's Websites - https://www.syausportography.co.uk/ https://www.bysimonyau.co.uk/

Simon's Instagrams - https://www.instagram.com/syau.sportography https://www.instagram.com/bysimonyau

  continue reading

649 episodes

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