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Unlocking the Future of Local OTT Advertising: And How to Monetize It

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Manage episode 328259001 series 2418447
Content provided by Josh Miely. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Miely or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Recorded LIVE at the 2022 NAB Show! Shawn Makhijani, senior vice president of Business Development and Strategy, NBCUniversal Television and Streaming, and senior vice president, NBC Spot On , discusses local OTT advertising opportunities happening right now, how these opportunities can be monetized and why local stations should expand their OTT presence to propel their broadcast business forward.
  continue reading

151 episodes

Artwork
iconShare
 
Manage episode 328259001 series 2418447
Content provided by Josh Miely. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Miely or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Recorded LIVE at the 2022 NAB Show! Shawn Makhijani, senior vice president of Business Development and Strategy, NBCUniversal Television and Streaming, and senior vice president, NBC Spot On , discusses local OTT advertising opportunities happening right now, how these opportunities can be monetized and why local stations should expand their OTT presence to propel their broadcast business forward.
  continue reading

151 episodes

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