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CLASSIC: Neuromarketing: Science or Science Fiction?
Manage episode 278461703 series 2505797
Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future?
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
They don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/
See omnystudio.com/listener for privacy information.
1619 episodes
Manage episode 278461703 series 2505797
Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future?
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
They don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/
See omnystudio.com/listener for privacy information.
1619 episodes
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