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How to cut through the digital marketing clutter and find the best advice

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Manage episode 243998482 series 2520105
Content provided by Jillian Bowen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jillian Bowen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Three things have been bugging me a bit lately when it comes to digital marketing and they are opinion overload, mistake heroes and comparison paralysis.

Love it or hate it, marketing starts with generating awareness. It weaves its way through building engagement and ultimately, or hopefully, leads to conversion.

Because that’s the whole point of marketing – it’s designed to help a person or a business or a cause, achieve a result, hopefully that’s is aligned to a well thought out goal.

But it’s getting kind of messy out there online. There are a lot of experts. There area a lot of opinions. This is how you figure out which ones matter.

  continue reading

189 episodes

Artwork
iconShare
 
Manage episode 243998482 series 2520105
Content provided by Jillian Bowen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jillian Bowen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Three things have been bugging me a bit lately when it comes to digital marketing and they are opinion overload, mistake heroes and comparison paralysis.

Love it or hate it, marketing starts with generating awareness. It weaves its way through building engagement and ultimately, or hopefully, leads to conversion.

Because that’s the whole point of marketing – it’s designed to help a person or a business or a cause, achieve a result, hopefully that’s is aligned to a well thought out goal.

But it’s getting kind of messy out there online. There are a lot of experts. There area a lot of opinions. This is how you figure out which ones matter.

  continue reading

189 episodes

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