TEI 285: What video storytelling can teach product managers


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Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Some of the best product management lessons come from unexpected places, and I enjoy finding them. This interview is a perfect example. Current Resident is the name of a creative video production group in Minneapolis, Minnesota. I think of them as video storytellers. Effective product managers are also storytellers. So, I wondered how much of their video creation process would be similar to product management processes and what new insights they might provide product managers. To explore that, I found Patrick Shelton, a partner and director at Current Resident. He has a deep love for both narrative and entrepreneurship — who better to discuss his craft from a product management perspective.

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