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Rethinking the Buyer’s Journey - Mary Keough - Hard Corps Marketing Show - Episode # 351
Manage episode 380337135 series 2775894
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Welcome our distinguished guest, an expert in the realm of industrial marketing, a beacon of marketing wisdom, a thought leader, and a creative innovator. Mary Keough, the brilliant Head of Marketing at Map My Customers and the charismatic Co-Host of The Purposeful Marketing Podcast. In an engaging dialogue with Casey, Mary explores the intricate tapestry of digital buyer behavior in our contemporary online universe, shedding light on its complexities and boundaries. Additionally, Mary challenges conventional knowledge, proposing that the imperative to track every digital interaction might not be as vital or feasible as once believed.
Connect with Mary:
- LinkedIn: https://www.linkedin.com/in/mary-keough-437824a2
- Website: https://mapmycustomers.me
- The Purposeful Marketing Podcast: https://podcasts.apple.com/us/podcast/the-purposeful-marketing-podcast/id1633312083
Shoutouts:
- Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171
- Refine Labs Website: https://www.refinelabs.com
- The B2B Revenue Vitals Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213
- Marketing Magic with Rand Fishkin - Hard Corps Marketing Show - Episode # 347: https://youtu.be/2kyxA3Xw1CM
- Anna Furmanov on LinkedIn: https://www.linkedin.com/in/annafurmanov
- Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
- The Next CMO: A Guide to Operational Marketing Excellence (Amazon Book Link): https://a.co/d/cPh2P68
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-show
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
- YouTube: https://youtu.be/sg0KLT40Jew
Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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