Rethinking the Marketing Funnel - Liam Bartholomew - Hard Corps Marketing Show - Episode # 357

The Hard Corps Marketing Show

Presenting our guest for today, an enthusiast dedicated to revolutionizing B2B Marketing and Demand Generation. With a rich background of over a decade in B2B tech marketing, we welcome Liam Bartholomew, the Vice President of Marketing at Cognism and the engaging host of The Loop Podcast. In this conversation with Casey, Liam delves into the dynamic aspects of purchasing decisions, critiques the roots and limitations of the conventional marketing funnel, and explores the transition from a rigid marketing funnel to a more adaptable approach.

Connect with Liam:

• LinkedIn: https://www.linkedin.com/in/liam-bartholomew-90004b83
• Website: https://www.cognism.com
• The Loop Podcast: https://the-loop.captivate.fm/episodes
• Cognism Podcasts: https://www.cognism.com/resource-items?type_id=69058372510&type_name=Podcasts

Shoutouts:

• Exit Five (Community for B2B Marketers): https://www.exitfive.com
• Refine Labs - The Vault: https://vault.refinelabs.com
• Adam Holmgren on LinkedIn: https://www.linkedin.com/in/adam-holmgren

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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• Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93
• YouTube: https://youtu.be/k0YS9VPG4yQ

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