))
Ep29: Sasha Strauss. An expert brand strategist's passion for weaving purpose into client brand image
Manage episode 297875611 series 2800212
Content provided by Elissa Fisher Harris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elissa Fisher Harris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As a young boy Sasha Strauss realized how powerfully influential TV advertising was over human free will & how that could be a power for bad or good. That realization, as well as being raised by parents who dedicated their lives to service, made him choose a path of good and kick started his 25 year career as a successful brand strategist. Hear how his company, Innovation Protocol, defined brands for leading corps, faiths, NGO's & academic institutions & taught how to integrate purpose into their message.
Bio: (sstrauss@innovationprotocol.com, klarkin@innovationprotocol.com) Sasha Strauss teaches from 25 years in brand strategy, having defined brands for leading corporations, philanthropies, faiths, and academic institutions.
Sasha's distinct and direct approach to how brands must be constructed and communicated is the foundation for his brand strategy firm, Innovation Protocol (IP). Their ability to inspire while they inform is why innovator brands like Nestlé, PayPal, LEGO, Google, Disney, and Korn Ferry have called on their consulting and thought leadership for 14 years.
While running IP as Managing Director, Sasha concurrently teaches brand strategy at UCLA, USC, and UCI business schools.
Websites: https://innovationprotocol.com/ https://www.sashastrauss.com/
40 episodes
Share
