An Investment Banker’s Insights into Selling FBA Businesses

The Buy Box Experts Podcast

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Yael Cabilly is the Co-founder of Fortunet, a boutique investment banking firm that specializes in the sales of e-commerce businesses. As a leading e-commerce attorney, Yael also owns the law firm Cabilly & Co. She and her team represent thousands of Amazon sellers in all legal issues, including listing and account suspensions, intellectual property enforcement, e-commerce transactions, and IP registration.

Michal Baumwald Oron is the CEO and Co-founder of Fortunet. With over 23 years of experience as a lawyer and manager, Michal has held senior positions in international leading companies and brands such as VP Business Development and General Counsel. She has also led various projects in both the US and Israel, including M&As, joint ventures, and public offerings.

In this episode…

How do private label sellers on Amazon go about selling their businesses? What resources and tools do they need in order to prepare their business for a sale? And, once they are ready to find a buyer, how do they choose between an FBA broker and an investment banking firm?

Selling a business requires a thorough analysis of its value, competitors, and the story that differentiates it from the rest—so sellers need an expert that is not only a great broker, but also an effective analyst and advisor. According to Yael Cabilly and Michal Baumwald Oron, this is where investment banking firms come in. E-commerce investment bankers, such as the ones at Fortunet, provide valuable services for private label sellers, including business analysis, price negotiation, and the facilitation of the sale. With this help, sellers can remain confident that their sale will be a success.

In this episode of the Buy Box Experts podcast, host James Thomson interviews Yael Cabilly and Michal Baumwald Oron, the Co-founders of Fortunet, about the valuable role of investment bankers in the sale of an FBA private label business. Yael and Michal talk about the increased popularity of FBA businesses and their advice to private label sellers on how to successfully make a sale. They also discuss their projections for the future of e-commerce amidst the COVID-19 pandemic. Stay tuned.

151 episodes

#Business #Marketing #Joseph Hansen #James Thomson #Amazon #Ecommerce