What Private Label Sellers Should Expect When Working with Brokers to Sell Their Businesses

The Buy Box Experts Podcast

Mark Daoust is the Founder, President, and CEO of Quiet Light, a brokerage and business advisory firm that helps online entrepreneurs achieve amazing exits. Since starting Quiet Light in 2007, Mark and his team of experienced advisors have worked with hundreds of brands that sell on Amazon.

Before Quiet Light, Mark founded the online publication Site-Reference.com and grew its subscriber base to 220,000 members. Currently, he is a well-known presenter and guest author, as well as the co-host of the Quiet Light Podcast.

In this episode…

According to Mark Daoust, there are a number of factors that have fueled the increased interest in private label businesses on Amazon—from press coverage of companies like 101 Commerce and Thrasio, to the current COVID-19 pandemic. While brokerages such as Mark’s company, Quiet Light, have been helping FBA brand owners sell their businesses for some time, these recent events have skyrocketed them into the limelight.

So, what should private label sellers expect when working with a brokerage to sell their businesses? For starters, the broker will want to know the ins and outs of the business, including the defensibility of its revenue, the type of market it's in, and how prepared it is for a transition. As Mark says, he looks for details about each unique seller and brand in order to determine when it will be most valuable for them to sell their business.

Mark Daoust, the Founder, President, and CEO of Quiet Light, joins James Thomson in this episode of the Buy Box Experts podcast to explain what private label brand owners can expect from working with a brokerage to sell their businesses. Mark talks about the advantages of working with a broker versus selling directly to an aggregator, why some sellers decide to postpone selling their brands, and what differentiates his brokerage from other players in the market. Stay tuned.