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EP 77 - Ruth Rosenfield
Manage episode 319032895 series 2826748
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For those of you not running your own business or podcast or vintage reselling empire, you probably haven't ever thought about how much time and brainpower goes into marketing. Business marketing is essential if you want to succeed. If you don't believe it, ask Sam and Jill. The learning curve is sharp and the Mavens had to learn quickly what works and what doesn't. Lucky for all of you lovely humans, this episode is chock full of useful info from real-life marketing lady du jour Ruth Rosenfield. Ruth is the head of Squirrel Vintage Shop on Instagram and business is booming. Wait till you hear how many Halloween blow molds she sold recently, but grab the smelling salts first. She's trained in marketing and attended Art School in California. She even worked in a Mad Men-style advertising office in New York City. This was in the 80s when the real Don Drapers were still boozing it up at 7 am and chain-smoking in their offices. Ruth doesn't collect any one specific thing, she's more of a Jane of all trades when it comes to what she likes to bring home. Tins, paper, glassware, you name it, she has it. She's got an especially large Jadite collection that Spellcheck is supremely jealous of. Listen for Sam's glassware fiasco confession or if you want to hear how to properly find an estate sale without a listed address. It's exactly what you think it is.
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