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Ep. 3: "It's what I can do for you, Not what I achieve with it"
Manage episode 290071694 series 2832376
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When a person starts business, the obvious goal is profit. How can I, and how much can I earn from this business. And there is nothing wrong about it. But, it is not enough to have a winning business. Any winning business needs customers. People who are paying for your offering. And before you ask them to pay you, ask yourself, "Why should they pay you?" So let's get into today's conversation on It is about what I can do for you, not what I can Achieve with it Your views on our today's topic: It is about what I can do for you, not what I can Achieve with it You mentioned value, and I think the biggest problem most businesses have is defining their unique value proposition. So, how should a company define their USP? How does defining your value help you sell high ticket products? How do we create REAL value? Marketing: How do we include these important aspects into the marketing strategy of the company?
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