Ep. 5: "Find your Niche, And just stick to it."

Marketing Chakravyuh

There is a well known saying among us marketers, "A product for everyone is a product for no one." And in today's time when getting eyeballs is as easy as getting onto Instagram or twitter, and just putting out photos and videos so unless you provide something that no one else does, and until you make your to-be customers feel privileged and those who missed out feel bad for missing out, you are already out of the race my friend. And that is why, today we will talk about Niches. The need, the demand and the impact on both quality of offering and customer experience, and how it impacts the company brand in both short and long run, along with many relevant questions. Questions: 1. Views on the topic **"Find your Niche, And just stick to it."** 2. How would you define a "Niche"? 3. Need for a niche, the benefits, the examples. 4. Steps to define the niche, and more importantly, how to distill it down so that the TA is not too big for a niche, and not too small to allow profitability and scalability. 5. Since Niches are, well niches and therefor has smaller TA, how should a niched out company address competition in the market??