))
Now to Next with Nick Nanton Feat. Mark Schaefer
Manage episode 351812066 series 2832848
Content provided by Nick Nanton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Nanton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome back to Now to Next!
On the latest installment, we welcome Mark Schaefer, Author and Marketing Strategist, for a conversation surrounding one of the last great marketing concepts in today’s day and age. We're exploring the power of 'community' and why it's become such a powerful marketing tool for businesses and entrepreneurs.
We're also diving into Mark's new book "Belonging to the Brand: Why Community is the Last Great Marketing Strategy!"
This is an episode you won't want to miss, so click that play button now!
Timecodes:
0:30 - Mark's new book launching January 9th
0:58 - Mark's background and bio
1:40 - What is branding?
3:20 - A defining moment in Mark's life
8:00 - The major factors within community these days
9:58 - The granular data that Spotify can collect
14:00 - Sharing with others or your community can help you process challenges and trauma
17:30 - The connection Mark aims to establish with his readers
18:52 - Why community is the last great marketing strategy
24:31 - The art and science behind community
27:27 - "Status is magnetism"
29:00 - The power of listening to your community
35:00 - It's okay to start at square one with a new community
37:00 - How community works so well with non-profits
41:00 - When you can get Mark's new book
42:00 - The future of communities and marketing
43:56 - Closing remarks
Connect With Nick Nanton:
52 episodes
Share
