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Episode 91 | Disrupting a traditional market with an unorthodox leadership style | Benjamin Lancaster
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Benjamin Lancaster, co-founder, and owner at VCL Vintners is continuing to disrupt the traditional market of whisky cask investment.
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In just 13 years his company has around £80 million pounds worth of whisky under management. With a small team of 13, Ben describes his leadership style as unorthodox.
Ben's determination and steely-minded approach, shows us what can be achieved when starting a business from scratch.
With a pioneering spirit and innovation at the heart of the business, Ben strives to be ahead of the curve and be the leader in his field.
We discuss:
Being resolute and determined to reach your goals.
Not taking no for an answer.
Focusing on where you want to be, not where you currently stand.
Managing expectations.
Developing decisiveness.
Standing out and being different.
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You can find out more about VCL Vintners here
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Thank you for listening, please leave a review and subscribe for more leadership insights or email us at email@RJEN.co.uk with any questions, ideas or thoughts about our podcast.
The podcast is sponsored by RJEN, helping companies unlock business growth potential to achieve results beyond expectations.
To find out more contact us at email@rjen.co.uk
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If you are growing a business and keen to secure corporate clients and close more opportunities, then watch the free masterclass - "How To Win Large Profitable Contracts".
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