Ugly Mug Marketing – Wayne Mullins

Kingdom Cross Roads Podcast

Ugly Mug Marketing

Wayne Mullins

If you are in business – especially if you have an online business – it is almost 100% guaranteed you need a website. In this day and time, a website is the “business card” of just about everyone. I remember back the late 1980’s when I had my own business… I knew I was professional looking because I had a great business card! Amen! I know I’m showing my age – but if you were doing business back then – you were right there with me! Amen! If you were pitching a client or prospective client, almost to the person, they would ask, “Do you have a business card?” You better have one… otherwise, you were considered untrustworthy… Anyway – fast forward 40 years and here we are today! If all you have is a business card, you are running way behind the crowd today… If you are pitching your services to someone, what are they going to ask in today’s business climate? “Do you have a website?” If you say, “No, but here is my business card…” Well, that’s about as far as you are going to get… Let’s talk about websites… There are some places that will give you a free website (and it looks like)… there are some places that will use AI to build you a simple website – but good luck trying to personalize to your clients liking… Then, there is the “do it yourself” crowd out there… and they are really limited in the professionalism and ability to create something spectacular by their own technological limitations. Amen! But, Brother Bob, those pretty websites may look… pretty… but do they draw in the type of clients I am looking for? Will they convert visitors into clients or will they just be, “pretty?” To help us tackle this difficult subject, our guest today is the founder of a revolutionary agency that can, not only help you build a website, but build out the other facets of your business, too! You see, just a good looking website is not enough… you need to have a marketing strategy… you need a customer service strategy and other things… and ALL OF THESE need to work together. If one part breaks down or one part is not doing what it is designed to do – your business suffers. Amen! Wayne Mullins is the founder of “Ugly Mug Marketing!” I love that name… Wayne and his team focus on helping you achieve YOUR desired results. Not just a nice website – that’s just the one aspect. They will help you marketing, social media, events, SEO and the list goes on and on. Wayne Mullins and his team are “results oriented” in everything they do! This why they believe “Ugly Mug Marketing” can help you build the business of your dreams, too. Amen! Wayne is also the author of the book, “Full Circle Marketing,” as well. Amen! Help me welcome to the program, Wayne Mullins! Wayne, I’ve been looking forward to this interview and can’t wait to hear all about “Ugly Mug Marketing!” First question I always start with is, other than that brief information I just shared, can you tell us in your own words, “Who is Wayne Mullins?” Let’s start with the big elephant in the room… why name your business, “Ugly Mug Marketing?” What makes you different from other marketing support companies out there? What are the “three C’s of design” that you talk about on your website? How do you incorporate all aspects of the marketing message into the website design? I know you have to convert clients to get sales, but you just don’t want a “salesy website.” Right? What are the five most important questions you can ask about EVERY page on your website? Each person, each business, had different goals and objectives. Often, those goals and objectives are not properly aligned. Do you help people identify and clarify their business goals as part of your process? What does “positioning” mean as it relates to our marketing effort and how does “Ugly Mug Marketing” help in that area? Let’s shift gears here for a minute and transition to your book, “Full Circle Marketing.” Why did you write this book and who is your target reader? In your book, you share, what you say, are “Marketing strategies that work every single time they are used.” Can you share those strategies with us? I know you said these strategies work every time they are used… but don’t marketing strategies have to evolve with the times? Back 100 years ago, they had marketing – but it’s not the same as using the internet today… or am I missing something? Does your book support “Ugly Mug Marketing” or is it the other way around? Or neither? How can someone obtain a copy of your book? I take it is on Amazon? Wayne, can you give us a quick success story of a client (they can remain nameless if you want), that will illustrate what you have been sharing with us today? Wayne, this has been so interesting… I wish we had more time, but we don’t. If someone has a question or would like to get in touch with you or maybe even do an interview such as this – how can they do that? How can someone get in touch with you? I’ll put links to all of this in the show notes below… Folks, I pray you have received a lot of great information that is going to help YOU achieve your dreams and goals. I know I’ve had my eyes opened to some things today that I have not considered… amen! I pray you have, too. I urge you to drop down into the show notes and reach out to Wayne Mullins and his team over at “Ugly Mug Marketing.” You will not be disappointed with the results you will receive and the results you will achieve. Amen! Just drop down below and click the links right there! And don’t forget to click the link and order a copy of Wayne’s book, “Full Circle Marketing.” This book will transform your marketing and turn your customers into evangelists… just like the book cover says! Amen! Drop down into the show notes and click the links right there…

CONTACT INFORMATION:

Email: [e-mail] Website: https://www.uglymugmarketing.com/ Book: “Full Circle Marketing” – on Amazon