Paula Batlle and Victor Segura with Batlle Group
Manage episode 430244587 series 2854272
Action Items
- [ ] Reach out to Paula on LinkedIn for more information about improving brands.
- [ ] Contact Victor via their website www.batllegroup.com or LinkedIn to learn more about their branding services.
- [ ] Attend the IoT Solutions World Congress in Barcelona or similar events to learn and connect with digital experts.
Outline
Branding and marketing for startups and established companies.
- Scott welcomes listeners to the industrial talk podcast and highlights the importance of digital transformation.
- Scott MacKenzie agrees with Victor that digitalization is a mindset and a movement that requires a long-term commitment.
- Scott MacKenzie: Branding crucial for small companies, especially in tech and innovation.
- Paula: Branding important for companies with limited resources, focus on key areas.
- Victor emphasizes importance of branding for startups, citing need for education and understanding.
Branding, logo design, and marketing strategy.
- Founder/CEO must understand brand ecosystem to communicate effectively to customers and employees.
- Speakers discuss the importance of branding and its impact on marketing strategies.
- Creative team with 20 years of experience transforms ideas into something specific and bold.
Branding and aligning stakeholders for business success.
- Paula discusses the importance of having all stakeholders in one room to represent the brand and identify pain points and opportunities.
- Victor describes the process of building a brand, including research, market analysis, and communication across different platforms.
- Paula explains that a proof of alignment is provided through client feedback and research.
- Scott MacKenzie emphasizes the importance of nailing down the brand for competitive advantage.
- Victor and Paula discuss branding and collaboration at IoT Solutions World Congress.
PAULA BATLLE'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/paulabatlledesign/ Company LinkedIn: https://www.linkedin.com/company/batllegroup/ Company Website: https://batllegroup.com/VICTOR SEGURA'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/victorsegurabusinessdeveloper/PODCAST VIDEO:
https://youtu.be/WhJrUEQ3cicTHE STRATEGIC REASON "WHY YOU NEED TO PODCAST":
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