))
Why Sellers Should Expect TACoS Fluctuations with Lucas Kwiatkowski
Manage episode 317979429 series 2856353
Content provided by Ad Advance. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ad Advance or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you’re looking to keep your same ACoS and TACoS goals year over year, it will be very difficult to grow.
With Amazon getting more competitive driving up CPC, sellers will need to have an incremental change with their advertising goals.
In today’s episode, we’re joined by Lucas Kwiatkowski to dive into key reasons we’re seeing fluctuations with ACoS and TACoS. We also highlighted ways sellers can adjust their advertising goals to battle the changes with these metrics.
About Lucas Kwiatkowski
Lucas started managing PPC over 7 years ago and loved it from the start. He still enjoys diving deep into the advertising data for all of his accounts and usually comes up with advanced PPC topics not popular within the space. Lucas is very involved with all of his clients and takes a hands-on approach to managing their business growth. He spends a lot of time making YouTube videos to help smaller sellers master the art of PPC while also teaching them advanced tactics.
Connect With Lucas:
Website: www.amznomadz.com
LinkedIn: https://www.linkedin.com/in/lucas-kwiatkowski-0017
YouTube: https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA
Episode Highlights:
How changes with Amazon impacts TACoS [02:03]
Key drivers behind fluctuations in TACoS [03:45]
Analyzing TACoS [06:25]
Ad cannibalization [14:21]
Where has the most value for retargeting ads [18:11]
Key drivers for long term growth [19:51]
Ways to battle high TACoS [23:04]
158 episodes
Share
