Go offline with the Player FM app!
Episode 112: Solve Common Optimization Issues Using Heuristics
Manage episode 431429742 series 2861847
Every day we make a million little decisions without ever giving it a second thought. This is because our brains are wired to take shortcuts and make quick decisions. If you understand and follow the shortcuts your users are taking, you can shift the focus to enhancing their experience and help them achieve their goals on your site quickly and efficiently.
This week, Drive and Convert takes you on a journey through the six heuristics for digital experience optimization and how they come together to create a better digital experience for users.
Check out the full episode to learn:
- How to build trust, confidence, and credibility
- How to create a smooth path to purchase for users
- What heuristics are and the potential outcomes of utilizing them
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon Macdonald and Ryan Garrow.
115 episodes
Manage episode 431429742 series 2861847
Every day we make a million little decisions without ever giving it a second thought. This is because our brains are wired to take shortcuts and make quick decisions. If you understand and follow the shortcuts your users are taking, you can shift the focus to enhancing their experience and help them achieve their goals on your site quickly and efficiently.
This week, Drive and Convert takes you on a journey through the six heuristics for digital experience optimization and how they come together to create a better digital experience for users.
Check out the full episode to learn:
- How to build trust, confidence, and credibility
- How to create a smooth path to purchase for users
- What heuristics are and the potential outcomes of utilizing them
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon Macdonald and Ryan Garrow.
115 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.