Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 60: How To Win With Automation
Manage episode 335167402 series 2861847
Content provided by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Soon enough, Google will be launching its new Performance Max campaign option. The addition has received mixed reviews from agencies and in-house teams alike, but ad managers will need to find a way to adjust their strategies in this new environment.
In this episode, Ryan and Jon provide a detailed overview of what Performance Max offers, how it fits into the existing set of tools and tech and what acquisition teams should be doing to prepare for the upcoming launch.
Listen to the full episode if you want to learn:
- What is performance max in Google Ads and why you should take it seriously
- How it is different from the existing toolset, and what that means for your campaigns
- What advertisers need to be doing to prepare and take advantage of this new feature
- Informed predictions about the long-term impact of Performance Max
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
118 episodes
Share
Manage episode 335167402 series 2861847
Content provided by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Soon enough, Google will be launching its new Performance Max campaign option. The addition has received mixed reviews from agencies and in-house teams alike, but ad managers will need to find a way to adjust their strategies in this new environment.
In this episode, Ryan and Jon provide a detailed overview of what Performance Max offers, how it fits into the existing set of tools and tech and what acquisition teams should be doing to prepare for the upcoming launch.
Listen to the full episode if you want to learn:
- What is performance max in Google Ads and why you should take it seriously
- How it is different from the existing toolset, and what that means for your campaigns
- What advertisers need to be doing to prepare and take advantage of this new feature
- Informed predictions about the long-term impact of Performance Max
If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.
118 episodes
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Similar to Drive and Convert
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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continue reading
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…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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