Episode 69: Why Brand-First CRO Won’t Replace User-First CRO

Drive and Convert

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1+ y ago 28:32

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What’s more important–delivering a seamless journey for users or sticking to the branding guidelines driving this unique approach? This is the question people hope to answer when trying to choose between brand-first and user-first CRO. This week, Jon and Ryan suggest a third option: the best outcomes come from aligning user goals AND brand goals.

They discuss why there is an argument over brand-first and user-first CRO, finding a middle ground between the two and what CRO is ultimately about.

Listen to the full episode if you want to learn:

Why branding is important
Why customer experience can’t be replaced
How to blend user goals and brand goals

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

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