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Episode 73: 5 Tests To Run On (Almost) Any Ecommerce Site

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Manage episode 354034422 series 2861847
Content provided by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

After more than a decade in the business, the CRO experts and UX strategists at The Good have identified patterns while working with clients. Through their experience, they discovered that when you optimize specific areas of a website, you consistently get an improved conversion rate and increased revenue.

In this episode, Jon and Ryan explore the different tests that The Good team has had success with time and time again.

Listen to the full episode if you want to learn:

  1. How annotating in Google Analytics can help you in the future
  2. What variants and control are in A/B testing
  3. What tests to run on your ecommerce website
  4. Why these five tests are effective

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

  continue reading

118 episodes

Artwork
iconShare
 
Manage episode 354034422 series 2861847
Content provided by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon MacDonald and Ryan Garrow, Jon MacDonald, and Ryan Garrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

After more than a decade in the business, the CRO experts and UX strategists at The Good have identified patterns while working with clients. Through their experience, they discovered that when you optimize specific areas of a website, you consistently get an improved conversion rate and increased revenue.

In this episode, Jon and Ryan explore the different tests that The Good team has had success with time and time again.

Listen to the full episode if you want to learn:

  1. How annotating in Google Analytics can help you in the future
  2. What variants and control are in A/B testing
  3. What tests to run on your ecommerce website
  4. Why these five tests are effective

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

  continue reading

118 episodes

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