Solving the Blueberry Puzzle With Walmart's Melissa Byland

The Business of Blueberries

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Walmart Merchandising Director Melissa Byland. As one of the world’s largest blueberry buyers, Walmart relies on experts like Byland to ensure customers receive great quality and value with each purchase. Byland plays a pivotal role in understanding and fulfilling customer needs, and ensuring that the highest quality produce reaches shoppers nationwide.

“I think when you have a full case full of fresh berries, I believe that sets the tone for the entire customer's experience within the produce department. And so not only is Walmart focused on produce. Walmart is really, really focused on making sure that we carry the best quality, have great availability for our customers every day, because it really does set the tone.” — Melissa Byland

Topics covered include:

• An introduction to Melissa Byland, Walmart merchandising director and a keynote speaker at the 2024 Blueberry Convention in Tucson.
• An exploration of the value Walmart puts on the “berry patch” in their stores, and the quality expectation they provide to customers.
• The various opportunities and obstacles for marketing blueberries to increase consumption in the Walmart produce department.

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Jason Smith in British Columbia, Brody Schropp in Michigan, Luis Vegas in Peru and T.J. Hafner in Oregon. This was recorded on July 18, 2024.