Ep 34 - How a book can help you grow your business - Interview with Steph Casswell

Inspiring Women in Business

Writing a book might be a very difficult task especially when starting it. There comes a time when procrastination and impostor syndrome comes. Thinking about the people that need to hear your voice and committing to writing could be great ways to combat these. It will open up a lot of opportunities you did not even expect.

In this episode, Steph Caswell talks about how she moved from being a deputy head to an author of six books, including her latest book, Dare to Write. She also talks about how a book can help your business and what you should do if you're procrastinating around writing a book or if impostor syndrome comes up.

Listen and Enjoy!

Key takeaways from this episode:

• You write the book that's inside you and you can't predict what book is going to come next.
• Writing a book for business becomes a part of your business model and your marketing strategy.
• Writing a book opens up many opportunities that you probably would never even think about.
• If people want to get to know you but don't necessarily want to buy your program, starting with a book is a nice way of introducing yourself to them.
• There's no sort of waiting for the muse to take you. It's sitting in the chair and committing to writing regularly.
• If you can commit to writing even just 300-500 words every day that is going to build into a book.
• If you are having that impostor syndrome, look at the books that you've got and you'll find that there are so many that are all under the same thing in the same sort of theme. There are so many ways you can say something, but it's the way you say it that matters.
• If you got people that want to hear from you, they're going to want to hear your take on that particular topic even though they've got loads of other books on their shelves.
• Over researching is procrastination in disguise.
• Have a plan but don't be held rigid to it.
• Things always come up and opportunities present themselves in a way that you can't even foresee.

Episode Timeline:

00:00 Episode Intro

00:40 Podcast Intro

02:05 Who Steph Caswell is and who she helps

03:05 How Steph ended up with the business that she has today

05:22 What Steph learned from the process of shifting into her business

06:25 About Steph’s books

09:30 What drove Steph to start writing

11:15 Why are books good for someone’s business

12:54 Steph’s advice on getting started with writing

14:59 What to do when Impostor Syndrome comes

17:57 A take on over researching before writing

19:34 Steph’s advice on starting a business or a freelance work

21:21 Listening to your intuition

24:40 How to find more about Steph Caswell

25:40 Outro

Connect with Steph Caswell here:

Instagram: https://www.instagram.com/creatinghappywriters

LinkedIn: https://uk.linkedin.com/in/stephcaswell

Get her books here:

Website: https://www.creatinghappywriters.com

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/